# Host Communications Strategy Lead
**Company:** [Airbnb](https://hotfix.jobs/companies/airbnb)
**Location:** Remote
**Salary:** $160K-$200K
**Experience:** 10+ years
**Skills:** Strategic Communications, Product Marketing, Email Marketing, Social Media Marketing, Messaging And Positioning, Content Strategy, Cross-Functional Leadership, Creative Production, User Research, Kpi Development
**Posted:** 2026-05-20
> Lead host communications strategy by developing positioning, launch plans, and campaigns for new features and community updates. Drive adoption through messaging, channel partnerships, and measurement frameworks.
## Job Description
## Responsibilities
- Own positioning and launch communications plans for new features, products, and corporate/community updates.
- Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
- Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
- Identify key audiences and segments to focus on, and build plans that support these goals.
- Partner with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business.
- Develop proactive and reactive communications plans.
- Work with channel owners to report on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage and distribute sentiment dashboards.
- Champion the community and user in all decisions.
- Oversee creative collaboration between product design, content strategy, community, and marketing teams.
- Serve as both an individual contributor and a cross-functional leader.

## Requirements
- 10+ years experience in marketing or communications at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
- Best-in-class verbal and written communicator with strong writing background and editorial acumen.
- Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives.
- Writing samples and/or portfolio of work to share.
- Ability to lead and drive initiatives across a matrixed organization, solve problems, and influence cross-functional teams.
- Experience managing through cross-functional teams.
- Versed in product strategy, design, and development principles and processes.
- Experience managing creative agencies and leading creative production.
- Experience conducting, synthesizing, and applying user insights, research, and testing to marketing strategy.
- Passion for Airbnb; hosts are preferred.

## Nice-to-Haves
- Experience with email marketing, social, in-product channels, and AI.
- Experience with platform or community-driven businesses.
**Apply:** https://hotfix.jobs/jobs/host-communications-strategy-lead-at-airbnb-98e6b062-2500-42a6-96d6-323e8cd279b6
**Canonical:** https://hotfix.jobs/jobs/host-communications-strategy-lead-at-airbnb-98e6b062-2500-42a6-96d6-323e8cd279b6