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Cohere

Head of Sales Enablement

San Francisco, CANew York, NYChicago, ILRemote10+ YOE
Summary

The Head of Sales Enablement will lead the development and execution of a global enablement strategy, equipping the sales team to succeed in complex deals. This role requires a strategic thinker to build processes, tools, and training programs that drive measurable revenue impact.

About the role

Key Responsibilities:

  • Design and launch a sales enablement function, including strategy, frameworks, and team structure.
  • Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.
  • Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.
  • Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.
  • Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.
  • Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.
  • Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

Qualifications:

  • 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.
  • Ability to design long-term enablement strategies that align with business goals and market shifts.
  • Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).
  • Experience building teams and influencing executives in a revenue-driven environment.
  • Demonstrated success in developing and deploying sales training programs and collateral that drive results.
  • Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.
  • Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

Nice to Have:

  • Experience in AI/ML or enterprise software sales.
  • Certification in sales enablement or instructional design.
  • Familiarity with scaling enablement in hyper-growth environments.

Perks:

  • An open and inclusive culture and work environment
  • Work closely with a team on the cutting edge of AI research
  • Weekly lunch stipend, in-office lunches & snacks
  • Full health and dental benefits, including a separate budget to take care of your mental health
  • 100% Parental Leave top-up for up to 6 months
  • Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
  • Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
  • 6 weeks of vacation (30 working days!)
Skills
SalesforceMEDDICChallenger SaleData AnalysisSales EnablementInstructional DesignAI/ML
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