# Head of Patient Growth Marketing
**Company:** [Headway](https://hotfix.jobs/companies/headway)
**Location:** Remote
**Salary:** $251K-$314K
**Experience:** 8+ years
**Skills:** Google Ads, Meta Ads, Ott/Olv, Programmatic/Display, Email Marketing, Sms Marketing, Push Notifications, SEO, Mmm, Attribution Modeling, Incrementality Testing, MarTech, A/B Testing, Ai Marketing
**Posted:** 2025-11-19
> Lead patient growth marketing across paid, lifecycle, and organic channels. Own martech, measurement, creative systems, and build a 20+ person team. Report to GM of Patient.
## Job Description
## What You’ll Do

**Patient growth marketing**
- Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display)
- Own Lifecycle (email/SMS/push)
- Own Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube)

**Martech & measurement**
- Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting
- Co-own approach with Eng and Data but own the outcomes

**Creative systems for growth**
- Drive briefing, testing velocity, and learning loops across message × audience × asset × surface

**Cross-marketplace levers**
- Align patient and provider growth to prevent channel overlap and unlock network effects

**Team building**
- Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic

**Partner cross-functionally**
- Work with Product/Eng to build surfaces that drive conversion and quality, not just spend

## You’ll Be a Great Fit If You…

- Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels
- Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels
- Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM)
- Have partnered closely with Engineering and Product, operating as one team with shared outcomes
- Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks
- Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards
- Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations
- Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale
- Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering

## Compensation and Benefits

**Base pay range:** $251,200 - $314,000

**Benefits:**
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-home stipend
- Therapy reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility reimbursement and membership
- 13 paid holidays + company holiday break
- Flexible PTO
- EAP
- Training and professional development
**Apply:** https://hotfix.jobs/jobs/head-of-patient-growth-marketing-at-headway-1399f21c-12b4-47f3-9675-170bf8e539d1
**Canonical:** https://hotfix.jobs/jobs/head-of-patient-growth-marketing-at-headway-1399f21c-12b4-47f3-9675-170bf8e539d1