# Head of Lifecycle Marketing
**Company:** [TextNow](https://hotfix.jobs/companies/textnow)
**Location:** Remote
**Salary:** $154K-$220K
**Experience:** 10+ years
**Skills:** Braze, Segmentation, Behavioral Targeting, Cohort Analysis, Experimentation, Email Marketing, Push Notifications, In-App Messaging, CRM, Marketing Automation
**Posted:** 2026-03-10
> Strategic leader owning customer lifecycle marketing to boost activation, retention, and LTV in a high-growth app-first business. Requires 10+ years experience scaling retention programs with expertise in data-driven personalization and experimentation.
## Job Description
## Responsibilities
- Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
- Define and execute lifecycle roadmap aligned to company OKRs.
- Redesign onboarding to improve clarity, trust, and early habit formation.
- Develop scalable segmentation framework and behavior-triggered programs.
- Create experimentation roadmap for messaging, offers, and segmentation.
- Lead strategy across email, push, and in-app messaging.

## Requirements
- 10-12+ years in lifecycle, CRM, retention, or growth marketing with ownership of retention/revenue outcomes.
- Proven track record scaling lifecycle in high-growth consumer/subscription businesses.
- Expertise in segmentation, behavioral targeting, experimentation, cohort analysis.
- Experience with lifecycle platforms like Braze, marketing systems design.
- Strong cross-functional leadership and team-building skills.
**Apply:** https://hotfix.jobs/jobs/head-of-lifecycle-marketing-at-textnow-a8b6536f-df57-4093-aa9f-0a1d786126d5
**Canonical:** https://hotfix.jobs/jobs/head-of-lifecycle-marketing-at-textnow-a8b6536f-df57-4093-aa9f-0a1d786126d5