# Head of Brand Marketing
**Company:** [TextNow](https://hotfix.jobs/companies/textnow)
**Location:** Remote
**Salary:** $154K-$220K
**Experience:** 8+ years
**Skills:** Brand Positioning, Integrated Campaigns, Media Planning, Social Media, Pr, Influencer Marketing, Creative Development, Analytics, Kpi Measurement, Cross-Functional Collaboration
**Posted:** 2026-03-10
> Leads brand marketing strategy, positioning, and integrated campaigns to boost awareness, cultural relevance, and long-term growth for TextNow. Requires 8-12+ years experience managing agencies, media, and cross-functional teams in high-growth consumer tech.
## Job Description
## Responsibilities
### Lead Brand Platform Stewardship
- Own and evolve brand positioning and messaging architecture.
- Champion cultural platform rooted in autonomy, dignity, flexibility, and challenger energy.
- Serve as primary steward of brand narrative.
- Partner with Product Marketing on storytelling alignment.

### Drive Integrated Campaign Leadership
- Lead cross-channel brand campaigns.
- Define brand media strategy and investment.
- Drive integrated planning across channels.

### Build Cultural Relevance
- Identify cultural moments, partnerships, and creators.
- Ensure credible cultural participation.

### Lead Agencies and External Partners
- Manage creative, media, PR, influencer partners.
- Drive strong briefs and accountability.

### Strengthen Cross Functional Integration
- Partner with Creative, Lifecycle, Product, Performance Marketing, Analytics, and Sales.

### Own Measurement and Optimization
- Operationalize brand measurement framework.
- Define KPIs for awareness, trust, usage lift.

### Manage Budget and Strategic Planning
- Own brand budget and develop annual strategy.

## Requirements
- 8-12+ years in brand or integrated marketing with ownership of brand investment.
- Proven leader in building/scaling brand platforms in challenger/high-growth categories.
- Experience leading large-scale campaigns across paid, earned, owned channels.
- Strong media strategy and full-funnel integration knowledge.
- Track record managing agencies.
- Strategic thinker linking brand to growth and CAC efficiency.
- Culturally fluent cross-functional operator.
- Telecom/consumer tech/app-first experience preferred.
**Apply:** https://hotfix.jobs/jobs/head-of-brand-marketing-at-textnow-ef4a72c8-d631-4558-af19-4d2e3d8abf63
**Canonical:** https://hotfix.jobs/jobs/head-of-brand-marketing-at-textnow-ef4a72c8-d631-4558-af19-4d2e3d8abf63