GTM Readiness & Activation
Drive GTM initiative activation and program execution across sales and customer-facing teams. Build scalable playbooks, AI-native enablement experiences, and cross-functional rollout processes in a high-growth SaaS environment.
Responsibilities
- Drive the global rollout of GTM initiatives across segments and regions, building scalable programs and enabling teams to adapt them for local markets
- Define and build repeatable operating playbooks for various GTM initiative types (launches, vertical programs, operational changes), establishing scalable rhythms for enablement across regions
- Own and run GTM programs end-to-end: define program plan and operating cadence, align Sales and cross-functional stakeholders, manage rollout
- Orchestrate cross-functional teams across Sales, Product Marketing, RevOps, Marketing, and Product to align priorities, timing, and execution
- Create and ship high-quality, field-ready content experiences and AI-native workflows (field content packs, playbooks, messaging hubs, e-learning pathways, training program materials)
- Ensure GTM initiatives translate into measurable outcomes; track adoption of new motions, pipeline generation, and GTM performance; iterate based on field signals and data
Requirements
- 10+ years in Sales Strategy, Revenue Programs, Sales Ops, Enablement, Sales Leadership, or adjacent GTM roles, with a track record of building programs from zero to scale
- Experience operating in high-growth SaaS or platform environments with complex, multi-motion GTM
- Strong executive presence; proven ability to lead complex, cross-functional GTM rollouts across regions and segments, including change management
- Strong judgment and decision-making ability in ambiguous environments
- Strong technical and product instincts; comfort learning technical concepts quickly and translating product changes into field-ready motions
- Strong understanding of enterprise sales organizations and pipeline mechanics
- Experience using AI tools or building AI-driven workflows for learning programs or to improve GTM productivity
Nice-to-Haves
- Direct experience in sales or customer-facing roles
- Experience facilitating trainings, workshops, or field enablement sessions for sales or customer-facing teams
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