# GTM Lead
**Company:** [Kindred](https://hotfix.jobs/companies/kindred)
**Location:** Remote
**Salary:** $180K-$220K
**Experience:** 6+ years
**Skills:** Go-to-Market Strategy, Community Partnerships, Business Development, Growth Hacking, Partnership Outreach, Messaging, Community Building, Cross-Functional Collaboration, Channel Optimization, Member Acquisition
**Posted:** 2026-03-06
> Owns and scales non-traditional growth channels including community partnerships, platform integrations, BD, and grassroots activations to drive low-cost leads. Builds playbooks, hires team, and requires 6-8 years in GTM/growth with proven channel-building track record.
## Job Description
## Responsibilities

- Own GTM strategy and execution: Define and execute the GTM approach for driving leads through non-traditional channels — community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more.
- Run a portfolio of channel bets: Run a portfolio of bets across different channel types and product surfaces. Be comfortable killing what doesn't work and doubling down on what does. Examples include: travel Facebook group activations, Reddit community partnerships, HR benefits placements, alumni network partnerships, women's professional network activations, ERG outreach, and AI-assisted outreach motions.
- Ship hands-on: Build outreach sequences, run partnership conversations, craft messaging, launch experiments, and iterate in real-time.
- Build repeatable playbooks: Codify what works into scalable, repeatable motions — positioning, outreach frameworks, activation flows, partner kits.
- Develop sharp positioning: Craft segment-specific messaging that resonates in each channel and community context.
- Stay close to the ground: Talk to members and partners regularly and translate insights into actionable recommendations for Product and Marketing.
- Build the team over time: Define org needs and hire/lead the team as the motion scales.

## Requirements

- 6–8 years experience in GTM, growth, partnerships, or community-driven acquisition — ideally in consumer marketplace, membership, or network-based products.
- Proven track record building new growth channels from scratch (not just optimizing existing ones) — you've taken a bet from zero to a repeatable motion.
- Scrappy and self-directed: Don't wait for permission or perfect information. Figure it out, ship fast, and iterate.
- Fungible across channel types: Comfortable context-switching between community partnerships, BD, content plays, grassroots activations, and product-assisted growth.
- Strong positioning instincts: Know how to make something resonate with a specific audience and adapt messaging across segments and contexts.
- Grit and follow-through: Grind through the messy middle to find what works and scale it.
- Good judgment and prioritization: Manage a portfolio of bets and make clear tradeoffs.
- High cross-functional influence: Lead through alignment across Product, Marketing, Ops, and Data without direct authority.
- Strong writing and communication: Turn messy inputs into clear positioning, crisp outreach, and aligned execution.
- Deep member and community empathy: Understand trust, belonging, and social proof to convert community energy into growth.

## Benefits

- Competitive cash compensation and equity
- Comprehensive health benefits
- Flexible time off, plus 12 paid holidays per year
- 21 credits per year to stay in Kindred homes
- $4,000 annual travel stipend
- Remote-first and remote-flexible work environment
- Regular team and company offsites
**Apply:** https://hotfix.jobs/jobs/gtm-lead-at-kindred-3a4de596-b290-4d52-8105-440d4e5a00a1
**Canonical:** https://hotfix.jobs/jobs/gtm-lead-at-kindred-3a4de596-b290-4d52-8105-440d4e5a00a1