GTM Associate
New York, NYSan Francisco, CARemoteEntry level
Summary
GTM Associate generates outbound pipelines into enterprise accounts, runs discovery calls, qualifies opportunities, and closes small commercial deals while partnering with AEs. Requires 0-2 years customer-facing experience, strong communication, and ownership; based in NYC/SF.
About the role
Responsibilities
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Pipeline Generation & Outbound
- Break into priority enterprise accounts through personalized, creative outbound strategies (email, social, phone, events, insight-driven content).
- Build multithreaded entry points across Marketing, Innovation, Creative, and IT.
- Identify buying signals, map stakeholders, and warm up accounts for AEs.
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Discovery & Qualification
- Run structured discovery calls to validate fit, pain, workflow, urgency, and value.
- Complete call notes, qualification frameworks, and opportunity handoff packages.
- Maintain high standards of polish, executive tone, and preparation.
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Closing Small Commercial Deals
- Own and close inbound commercial opportunities.
- Guide prospects through pricing, packaging, and light negotiation.
- Develop early negotiation and closing reps.
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Collaboration
- Partner closely with AEs to shape outbound strategy and accelerate opportunities.
- Work with Product, CS, and Marketing to surface insights from discovery and outbound.
- Uphold a high-quality pipeline hygiene and forecasting discipline.
Requirements
Must-Haves
- 0–2 years of experience in BDR / SDR / consulting / banking / customer-facing roles
- Strong communication and executive presence
- High ownership mindset
- Disciplined, organized, and resilient under pressure
- Comfort with both outbound motion and light closing
- Located in (or willing to relocate to) NYC or SF
Bonus
- Experience with creative, AI, or marketing technology
- Evidence of self-driven achievement (startups, athletics, academic rigor, etc.)
Skills
Outbound SalesPipeline GenerationDiscovery CallsStakeholder MappingAccount QualificationClosing DealsSales NegotiationAE CollaborationSales ForecastingAI Sales