# Growth Marketing Manager, PLG
**Company:** [Semgrep](https://hotfix.jobs/companies/semgrep)
**Location:** San Francisco, CA
**Salary:** $122K-$153K
**Experience:** 4+ years
**Skills:** Marketo, Salesforce, A/B Testing, Cro, Paid Social, Paid Search, Google Analytics, Experimentation, Landing Page Optimization, Campaign Management
**Posted:** 2026-05-11
> Owns top-of-funnel growth marketing for PLG at a developer security SaaS, driving awareness, free sign-ups, and experiments across paid/organic channels and landing pages. Requires 4+ years B2B SaaS growth experience targeting technical audiences, strong CRO, and data-driven experimentation.
## Job Description
## What You'll Own

### Top-of-Funnel Campaigns
- Develop and execute campaigns across paid, organic, and owned channels designed to drive awareness and free product sign-ups.
- Own campaign strategy and messaging end to end, from concept through execution and reporting.
- Build mini-campaigns tied to specific features, use cases, and product moments to drive targeted acquisition.

### Landing Pages & CRO
- Own the growth landing page strategy, including building, testing, and optimizing pages focused on driving free sign-ups and feature usage.
- Run A/B and multivariate tests across landing pages, CTAs, headlines, and page structure to continuously improve conversion rates.
- Partner with web and design to move quickly on experiments without sacrificing quality.

### Messaging & Content
- Develop and own top-of-funnel messaging that speaks to developers and security engineers in a way that resonates.
- Create and test content across formats including ads, landing pages, email, and organic social to drive awareness and sign-ups.
- Stay close to what competitors are doing and use that to sharpen our positioning and messaging.

### Experimentation
- Build and maintain a structured experimentation roadmap: hypotheses, tests, results, and iteration.
- Run experiments across acquisition channels, landing pages, CTAs, and campaign messaging.
- Document learnings and share them broadly so the team compounds on what works.

### Reporting & Measurement
- Own top-of-funnel reporting: traffic, sign-up volume, channel performance, and campaign attribution.
- Define and track KPIs that tie marketing activity to free product growth.
- Present performance and learnings to product and marketing leadership on a regular cadence.

## Requirements
- 4+ years of experience in growth marketing at a B2B SaaS company with a developer or technical audience.
- Hands-on experience running campaigns and experiments focused on driving free product sign-ups or trials.
- Deeply data-driven: know how to instrument a funnel, run a test, and turn results into action.
- Strong CRO instincts and experience optimizing landing pages, CTAs, and sign-up flows.
- Strong experimenter: know how to design a test, avoid common pitfalls, and learn fast.
- Comfortable owning messaging and content for a technical audience without needing a lot of direction.
- Champions a culture of collaboration and accountability by effectively navigating resistance and diverse perspectives into clear, actionable decisions.
- Experience with paid social, paid search, and organic channels targeting developers or security practitioners.
- Experience with tools like **Marketo**, **Salesforce**, and web analytics platforms to track and report on campaign performance.

## Nice to Have
- Experience at a security, developer tools, or open-source company.
- Familiarity with community-led growth motions and how open-source communities can serve as a top-of-funnel channel.
- Background in conversion rate optimization across landing pages and product sign-up flows.
- Experience marketing to both developers and security practitioners and understanding how their behaviors differ.

## Compensation
- Estimated starting annual salary range: **$122,000 to $152,500 USD**.
- Actual base salary determined by job-related skills, experience, qualifications, location, internal equity, and market data.
- Total compensation may include equity, variable compensation, and benefits.
**Apply:** https://hotfix.jobs/jobs/growth-marketing-manager-plg-at-semgrep-16dd7a8f-379f-4647-bba1-a01f5e99c6c0
**Canonical:** https://hotfix.jobs/jobs/growth-marketing-manager-plg-at-semgrep-16dd7a8f-379f-4647-bba1-a01f5e99c6c0