# Growth Marketing Manager – Lifecycle
**Company:** [xAI](https://hotfix.jobs/companies/xai)
**Location:** New York, NY
**Salary:** $125K-$225K
**Experience:** 4+ years
**Skills:** SQL, Braze, Iterable, Customer.Io, Klaviyo, Amplitude, Mixpanel, Google Analytics 4, Segment, Optimizely
**Posted:** 2026-03-06
> Owns full post-acquisition lifecycle marketing for subscription products, building multi-channel automated programs to drive engagement, retention, expansion, and reduce churn. Requires 4-7+ years experience with CRM platforms, SQL analysis, and A/B testing.
## Job Description
## Responsibilities
- Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
- Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)
- Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences
- Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation
- Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics
- Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)
- Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints
- Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities
- Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging

## Requirements
- 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)
- Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)
- Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
- Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
- Experience building and testing multi-channel journeys (email + SMS + push + in-app)
- Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
- Data-driven mindset with a bias for action and rapid iteration
- Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders

## Preferred Qualifications
- Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census
- Background in product-led growth (PLG) environments or hybrid PLG/subscription models
- Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)
- Exposure to AI-driven personalization or predictive churn modeling
- Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)

**Base Salary: $125,000-225,000**
**Apply:** https://hotfix.jobs/jobs/growth-marketing-manager-lifecycle-at-xai-d5079f6e-e0b8-4234-b68c-4df6ea3376b0
**Canonical:** https://hotfix.jobs/jobs/growth-marketing-manager-lifecycle-at-xai-d5079f6e-e0b8-4234-b68c-4df6ea3376b0