# Growth Marketing Manager
**Company:** [Canary Technologies](https://hotfix.jobs/companies/canary-technologies)
**Location:** New York, NY, San Francisco, CA
**Salary:** $140K-$156K
**Experience:** 4+ years
**Skills:** Email Marketing, Google Ads, Linkedin Ads, Meta Ads, Salesforce, Marketo, Salesloft, Performance Marketing, Demand Generation, Event Marketing
**Posted:** 2026-06-25
> Growth Marketing Manager responsible for developing, executing, and optimizing multi-channel B2B campaigns to drive pipeline across email, paid digital, and events. Requires 4+ years B2B marketing experience and strong data analysis skills.
## Job Description
## Responsibilities

### Campaign Strategy & Execution
- Develop and implement integrated marketing strategies across multiple platforms.
- Manage and optimize end-to-end campaign execution, from planning to analysis.
- Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.

### Email Marketing
- Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
- Develop personalized email content and strategies tailored by persona and account type.
- Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.

### Digital Marketing
- Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
- Utilize AI to maximize ad delivery, targeting and reporting.
- Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers.

### Event Marketing & Sales Collaboration
- Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
- Collaborate with brand team and event leads to maximize event visibility and engagement.
- Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.

### Data Analysis & Reporting
- Utilize data-driven insights to guide marketing strategies and decisions.
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
- Provide regular reports and recommendations to senior management based on campaign performance and market trends.

## Requirements
- Bachelor’s degree in Marketing, Business, Communications or a relevant field.
- 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
- Strong ability to write copy and use AI to scale out more personalized messaging.
- Proven ability to measure campaign performance, derive insights, and take action based on data.
- Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events.
- Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
- Experience managing event campaigns.
- Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.

## Nice-to-Haves
- B2B SaaS and start-up experience.
- Experience in the hospitality or hotel tech industry.

## Compensation & Benefits
- Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.
- Stock option grant, subject to board approval.
**Apply:** https://hotfix.jobs/jobs/growth-marketing-manager-at-canary-technologies-04b233c6-1946-4692-9e96-33e3656ab01e
**Canonical:** https://hotfix.jobs/jobs/growth-marketing-manager-at-canary-technologies-04b233c6-1946-4692-9e96-33e3656ab01e