# Growth Marketing Lead
**Company:** [Onshore](https://hotfix.jobs/companies/onshore)
**Location:** New York, NY
**Salary:** $160K-$180K
**Experience:** 5+ years
**Skills:** Paid Media, Content Marketing, Campaign Management, Go-to-Market Strategy, Data Analysis, Marketing Analytics, AI Tools, Demand Generation, A/B Testing, Conversion Optimization
**Posted:** 2026-05-05
> Owns end-to-end demand generation including content engine, paid media partnerships, campaign architecture, funnel optimization, and GTM playbook documentation. Requires 5+ years growth marketing experience in lean B2B, data fluency, and revenue focus.
## Job Description
## Responsibilities
- Build a repeatable content engine, from ideation to distribution, that compounds over time
- Partner with paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution
- Develop campaign architecture that connects audience segmentation, creative, and landing experiences
- Improve conversion across the lead to meeting to SQL funnel
- Document a GTM playbook that can extend to new verticals and products as we grow

## Success Metrics (12 Months)
- A demand engine that runs predictably, not just campaign to campaign
- Measurable improvement in cost per qualified opportunity
- Clear vertical positioning that shows up consistently across channels
- A GTM framework documented well enough to hand off or replicate

## Requirements
- 5+ years in growth or marketing, ideally with some experience in a lean B2B environment
- Owned a demand gen function before, not just contributed to one
- Comfortable across paid, content, and campaign operations without needing a specialist for every task
- Strong with data: form hypotheses, test them, and know what the numbers are telling you
- Fluent with modern marketing tools and AI-assisted workflows; find ways to do more with less
- Strong creative instincts and narrative clarity
- Revenue-oriented: care about pipeline, not just impressions
- High agency, low ego

## Compensation
Base salary: $160,000 – $180,000
**Apply:** https://hotfix.jobs/jobs/growth-marketing-lead-at-onshore-2e690973-72c9-4e68-8428-9098dc584e1f
**Canonical:** https://hotfix.jobs/jobs/growth-marketing-lead-at-onshore-2e690973-72c9-4e68-8428-9098dc584e1f