# Growth
**Company:** [Elicit](https://hotfix.jobs/companies/elicit)
**Location:** Remote
**Salary:** $133K-$200K
**Experience:** 5+ years
**Skills:** Demand Generation, ABM, Google Analytics, Tableau, Looker, CRM, Marketing Automation, SQL, Lead Scoring, Attribution Modeling, A/B Testing, Data Analysis
**Posted:** 2025-12-17
> Build and lead demand generation and field marketing for enterprise life sciences and research accounts, executing multi-channel campaigns, A/B testing, and analytics-driven optimizations to drive pipeline and revenue. Requires 5-7 years B2B marketing experience, strong quantitative skills, and startup builder mindset.
## Job Description
## Responsibilities
- Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks.
- Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives.
- Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis.
- Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities.
- Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI.
- Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics.
- Build and refine lead scoring models, attribution frameworks, and campaign measurement processes.
- Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics.
- Design and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedback.
- Build relationships across the organization to ensure alignment and drive cross-functional collaboration.
- Identify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutions.

## Requirements
- 5–7 years of B2B marketing experience with a strong focus on demand generation, ideally at a software/SaaS or technology company, with a track record of driving measurable pipeline and revenue impact.
- Strong quantitative background with demonstrated ability to analyze campaign data, build reports, and extract actionable insights from marketing metrics.
- Proven experience explaining strategic decisions through data storytelling—you can clearly articulate the \"why\" behind your recommendations with supporting metrics and analysis.
- Comfort working with marketing analytics tools, CRM systems, and spreadsheet analysis to track performance and optimize programs.
- Demonstrated ability to build programs and processes from scratch in a startup or high-growth environment.
- Experience working closely with enterprise sales teams, understanding sales cycles and how marketing programs impact pipeline velocity.
- Strong project management and organizational skills with ability to manage multiple campaigns simultaneously.
- Data-driven approach to budget allocation, channel mix optimization, and program prioritization.
- Entrepreneurial mindset with comfort in ambiguity and ability to operate with minimal oversight.
- Excellent communication skills with ability to present findings and recommendations to stakeholders at all levels.
- Bachelor's degree required, preferably in marketing, business, economics, or a quantitative field.

## Nice-to-Haves
- Experience in life sciences, healthcare, pharmaceutical, or biotech industries.
- Background in AI/ML or technical product companies.
- Advanced skills in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and marketing automation tools.
- Familiarity with account-based marketing (ABM) strategies, tools, and measurement.
- Experience building attribution models or multi-touch attribution analysis.
- Track record of A/B testing and conversion rate optimization.
- Experience with executive programs or events targeting VP+ and C-level personas.
- Track record of building or scaling marketing functions at early-stage companies.
- Understanding of research-focused or science-focused audiences.
- SQL or other data analysis skills.

## Compensation
- Starting range: $133K to $200K + equity.
- Fully covered health, dental, vision, and life insurance + generous family coverage.
- Flexible vacation (recommended minimum of 20 days).
- 401(k) with 6% employer match.
- $2,000 device budget + ongoing equipment refresh.
- Personal and professional development budget.
**Apply:** https://hotfix.jobs/jobs/growth-at-elicit-d2a02563-9e98-4a82-abfa-5ba31f4270b0
**Canonical:** https://hotfix.jobs/jobs/growth-at-elicit-d2a02563-9e98-4a82-abfa-5ba31f4270b0