# Go To Market (NY)
**Company:** [Unit](https://hotfix.jobs/companies/unit)
**Location:** New York, NY
**Salary:** $175K-$225K
**Experience:** 6+ years
**Skills:** B2B Sales, Consultative Sales, Outbound Sales, Sales Process Design, Demand Generation, Strategic Dealcraft, Fintech, Embedded Finance, Cross-Functional Collaboration, Storytelling
**Posted:** 2026-05-13
> GTM Strategist owns full commercial lifecycle for embedded finance deals, acting as trusted advisor to SaaS/fintech leaders. Designs sales processes, partners on demand gen, and provides product feedback. Requires 6-8 years consultative B2B sales experience.
## Job Description
## Key Responsibilities

- Own the full commercial lifecycle — from sourcing and discovery through solution design, negotiation, and close — with a strong bias toward outbound execution and strategic dealcraft.
- Act as a trusted advisor to founders, CEOs, and product leaders at vertical SaaS and fintech companies, helping them reimagine their product roadmap and monetization strategies through embedded finance.
- Design and iterate on the sales process and playbook, shaping everything from messaging and qualification criteria to tooling and pipeline infrastructure.
- Partner cross-functionally with Marketing and Product to develop and test demand generation strategies, customer narratives, and outbound motions.
- Translate market insights into product direction by delivering structured, high-signal feedback from customer conversations to Product and Engineering teams.
- Represent Unit in the market by leading prospect briefings, partner sessions, and speaking at key industry events and ecosystem gatherings.

## What We're Looking For

- 6–8 years of experience in a consultative B2B sales, founder, or strategic advisory role (e.g. investment banking, private equity, consulting, or GTM at an early-stage startup).
- Proven ability to work cross-functionally, influence without authority, and operate with ownership in ambiguous situations.
- Excellent storytelling and communication skills—you can simplify technical ideas and tailor them to diverse stakeholders.
- Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.
**Apply:** https://hotfix.jobs/jobs/go-to-market-ny-at-unit-0db82f86-2d11-4cea-9461-f920d3873964
**Canonical:** https://hotfix.jobs/jobs/go-to-market-ny-at-unit-0db82f86-2d11-4cea-9461-f920d3873964