# Global Account-Based Marketing (ABM) Manager
**Company:** [Bazaarvoice](https://hotfix.jobs/companies/bazaarvoice)
**Location:** Remote
**Salary:** $90K-$134K
**Experience:** 5+ years
**Skills:** 6Sense, Demandbase, Marketo, HubSpot, Goldcast, Salesforce, Sendoso, Tableau, ABM, 1:Few Abm, 1:Many Abm
**Posted:** 2026-03-09
> Leads global digital ABM strategy and programs for priority accounts, partnering with Field Marketing and Sales to drive engagement, pipeline influence, and ROI. Requires 5-8+ years B2B marketing experience with ABM tech stacks like 6sense, Marketo, and Salesforce.
## Job Description
## What You'll Do
- Co-develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion).
- Own digital ABM strategy - which digital ABM plays to run, when, and why, based on sales reality.
- Manage ABM budget, ensuring optimal ROI across regions, segments, programs.
- Build, measure, and manage multi-channel digital ABM programs (including account-based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts.
- Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand-off between marketing signals and sales action.
- Partner with Global Campaigns to align ABM plays to global narratives.
- Partner with Customer Marketing on strategic expansion and advocacy moments.
- Provide clear timelines, audience readiness, and play recommendations.
- Participate in regional planning and account reviews as a partner.
- Translate intent data into actionable Sales Alerts and playbooks.
- Work in lock-step with inside sales to connect digital engagement to human follow-up.
- Partner with content and design teams to brief and adapt high-intent assets for specific account segments and buying stages.
- Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration.
- Share insights regularly with Field, Campaigns, and Customer teams.
- Continuously optimize based on performance and feedback.

## What You'll Need
- 5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred).
- Proven experience running account-based digital programs.
- Experience with marketing tech stack (**6sense/Demandbase**, **Marketo/Hubspot**, **Goldcast**, **Salesforce**, **Sendoso**, **Tableau**).
- Experience with 1:few and 1:many ABM frameworks.
- Strong partnership history with Field Marketing and Sales.
- Experience navigating international data privacy regulations (**GDPR**, **CCPA**) in the context of digital targeting.
- Experience working across regions and time zones.
- Excellent communication and stakeholder management skills.
**Apply:** https://hotfix.jobs/jobs/global-account-based-marketing-abm-manager-at-bazaarvoice-17f7bc4b-6c01-45cb-9a5e-01612207f383
**Canonical:** https://hotfix.jobs/jobs/global-account-based-marketing-abm-manager-at-bazaarvoice-17f7bc4b-6c01-45cb-9a5e-01612207f383