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Founding GTM Lead

120k – 200kSan Francisco, CAOnsite3+ YOE
Summary

Founding GTM Lead working directly with founders to build and operationalize the go-to-market motion for an enterprise data infrastructure startup, owning outbound, inbound, POCs, and early sales processes.

About the role

What you will do

  • Work alongside the founders on the GTM motion end to end: outbound, inbound qualification, discovery calls, POCs, pricing conversations, procurement, and closing early customers
  • Help refine and operationalize what is already working: improve messaging, outbound sequences, qualification criteria, POC structure, pricing approaches, and customer workflows
  • Run and evaluate GTM experiments: outbound email, founder-led content, partnerships, communities, events, and other distribution channels
  • Get close to customers and the product: sit in on customer calls, understand where the product is resonating or breaking down, and feed learnings back into product, positioning, and sales strategy
  • Help define the commercial foundation of the company: highly collaborative role with significant influence on positioning, ICP definition, sales process, and early GTM culture
  • Over time, help scale the function: as the motion becomes repeatable, help grow the team across sales, outbound, partnerships, solutions engineering, and related functions

What success looks like

In the first 3 months:

  • Work closely with the founders on active deals and pipeline generation
  • Develop a strong understanding of the ICP and buyer pain points
  • Run technical POCs with customers
  • Contribute to building a more repeatable founder-assisted sales process

In 6-12 months:

  • Consistent pipeline generation outside founder networks
  • Clear understanding of which verticals and motions convert best
  • Repeatable POC and qualification process
  • Improved sales velocity and conversion rates
  • Early foundation for scaling the GTM organization

Compensation

The base pay range for this role is $120K – $200K per year.

Skills
Outbound salesInbound qualificationDiscovery callsPOCsPricing strategyGTM experimentsPipeline generationCustomer discoveryICP definitionSales process design
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