# Field Marketing Manager, West
**Company:** [Semgrep](https://hotfix.jobs/companies/semgrep)
**Location:** Denver, CO, San Francisco, CA
**Salary:** $122K-$153K
**Experience:** 5+ years
**Skills:** ABM, Marketo, HubSpot, Salesforce, Clay, Qualified, Sendoso
**Posted:** 2026-03-31
> Leads field marketing strategy and execution for West region, designing ABM campaigns, events, and experiences to drive enterprise pipeline and sales impact. Requires 5+ years B2B marketing with ABM focus, sales collaboration, and tools like Marketo, HubSpot, Salesforce.
## Job Description
## What you'll achieve

### Campaign Strategy & Execution
- Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences.
- Design personalized, multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline, deal velocity, and account expansion.
- Tailor campaigns and messaging to verticals, target accounts, and buying committee behaviors, aligning with local market needs.
- Collaborate cross-functionally with Sales, RevOps, Product Marketing, and Field teams to ensure seamless execution and maximum impact.

### Event & Customer Engagement
- Own strategy, logistics, and execution for field events, including conferences, seminars, partner gatherings, and executive dinners.
- Build relationships with customers, target accounts, partners, and industry influencers to enhance engagement and ROI.
- Localize content, promotions, and outreach to maximize engagement with target accounts.

### Performance Measurement & Optimization
- Define ABM KPIs and track program success, including ROI, pipeline influence, and account engagement.
- Partner with RevOps to improve reporting, attribution, and visibility into pipeline performance.
- Use data insights to optimize program mix, channel strategy, and investment priorities.

### Playbook Development & Scaling
- Develop and scale ABM playbooks across regions and teams, systematizing successful programs for repeatable execution.
- Partner with enterprise sales and marketing leaders on joint account planning, aligning on target stakeholders, engagement goals, and campaign timing.

## You are ideal for this role if you have
- **Bachelor’s degree** in Marketing, Business, or a related field.
- **5+ years** of B2B marketing experience, with at least 3 years focused on ABM and driving measurable pipeline impact at enterprise accounts.
- Hands-on experience partnering with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.
- Strong experience in field marketing, events, and cross-functional collaboration with Sales, Product, Marketing, and Executive teams.
- Proficiency with **ABM platforms** (Clay, Qualified, Sendoso), **marketing automation tools** (Marketo, HubSpot), and **CRM systems** (Salesforce) for tracking, attribution, and reporting.
- Data-driven with strong analytical skills and ability to translate metrics into actionable insights; comfortable presenting results and strategy to GTM leadership and senior stakeholders.
- Excellent project management, organizational, communication, and relationship-building skills, with experience negotiating with vendors and partners.
- Creative and adaptable, with the ability to translate brand vision into engaging events, campaigns, and experiences.
- Results-oriented self-starter who thrives in a fast-paced, collaborative environment.
- **Travel: 20-25%**.

## Compensation
- Estimated starting annual salary range: **$122,000 to $152,500 USD**.
- Actual base salary determined by job-related skills, experience, qualifications, location, internal equity, and market data.
- Total compensation may include equity, variable compensation, and benefits.
**Apply:** https://hotfix.jobs/jobs/field-marketing-manager-west-at-semgrep-b73d9b37-54ce-4547-8212-15c30f357fca
**Canonical:** https://hotfix.jobs/jobs/field-marketing-manager-west-at-semgrep-b73d9b37-54ce-4547-8212-15c30f357fca