# Field Marketing Manager
**Company:** [Harper](https://hotfix.jobs/companies/harper)
**Location:** San Francisco, CA
**Salary:** $95K-$135K
**Experience:** 4+ years
**Skills:** Event Planning, Geo-Targeted Advertising, Google Ads, Meta Ads, Community Partnerships, Pipeline Attribution, Field Marketing, Local Market Strategy, Smb Marketing, Trade Associations
**Posted:** 2026-05-14
> Owns field marketing in select markets, building events, directing local digital ad spend, forging partnerships, and driving brand awareness among small business owners to generate pipeline and revenue.
## Job Description
## What You'll Do
- Build the events strategy — Identify and execute against the industry events worth showing up to, and design Harper-hosted events where the gap exists
- Map where small businesses look for services — Newsletters, chambers of commerce, directories, local trade groups, BIDs; get Harper into every channel that matters
- Direct local digital ad spend — Partner on geo-targeted campaigns across Google, Meta, and platforms we test; tie spend to pipeline
- Forge community partnerships — Build relationships with chambers, trade associations, business media, and the connectors that shape who local small business owners trust
- Make Harper the local name — Drive awareness from zero to "of course I've heard of Harper" across the initial market's small business community
- Report what's working — Tie programs to revenue and brand awareness; cut what doesn't deliver, double down on what does

## Requirements
- 4–6 years of high-leverage field marketing experience, ideally for an SMB-focused product or service
- Demonstrated track record running events and local programs that drove measurable pipeline
- Experience directing local digital ad spend and partnering on attribution
- Comfort owning a number, not just a calendar of activities
- A demonstrated ability to quickly master and own a local market, regardless of location

## Nice to Have
- Insurance industry experience, or familiarity with the SMB insurance buyer
- Background in high-growth startups or SMB-heavy environments
- Experience launching a market from scratch
- Deep, working knowledge of a major metro area's small business landscape, communities, and channels—with a preference for Atlanta or a willingness to relocate/travel extensively

## Compensation
Salary: $95,000–$135,000 + performance bonuses & equity
**Apply:** https://hotfix.jobs/jobs/field-marketing-manager-at-harper-275ff2c6-afc8-4a18-b497-7c87a41cb74e
**Canonical:** https://hotfix.jobs/jobs/field-marketing-manager-at-harper-275ff2c6-afc8-4a18-b497-7c87a41cb74e