# Head of Social

**Company:** [Novig](https://hotfix.jobs/companies/novig)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $150k – $180k/yr
**Experience:** 8+ years
**Skills:** instagram, TikTok, youtube, reddit, discord, Content Strategy, editorial planning, community management, social analytics, data feeds, automations, workflow management, brand design, creator partnerships
**Posted:** 2026-08-06

> Leads Novig’s social content, editorial voice, community presence, and real-time sports publishing across major platforms. The role manages a creative team, develops scalable content systems, and combines strategic leadership with hands-on execution.

## Job Description

## Responsibilities
- Own Novig's social content strategy across Instagram, TikTok, X, YouTube, Meta, Reddit, and Discord.
- Set editorial direction, content pillars, brand voice, visual taste, and publishing standards.
- Manage and develop internal social sports journalists, producers, and contributors.
- Establish editorial cadences, planning sessions, series mapping, and format ideation.
- Analyze performance across platforms and formats to determine what to scale or cut.
- Execute content for live events, breaking news, and same-day trends when needed.
- Collaborate with Design and Creative to extend the design system across brand channels.
- Partner with creators, affiliates, professional teams, and collaborators on content.
- Own the social technology stack, including data feeds, alerts, automations, and workflows.
- Turn successful initiatives into repeatable growth playbooks.
- Help develop original programming, series, and franchises focused on sports and internet culture.

## Requirements
- Creator-first approach with the ability to write posts, brief edits, and ship content directly when necessary.
- Strong editorial judgment, cultural awareness, and real-time decision-making ability.
- Comfortable working in a fast-paced environment tied to live sports, including potential nights and weekends.
- Ability to build teams, systems, and scalable content processes.

## Compensation & Benefits
- **Base salary:** $150,000–$180,000.
- Meaningful equity for every employee.
- 100% health premiums covered.
- 99% dental and vision coverage.
- 401(k) with 4% company match.
- HSA with $1,080 annual company contribution.
- $50 monthly transit contribution.
- $27 daily lunch stipend when working from the NYC office.
- $35 daily dinner stipend when working from the NYC office after 6:30 p.m.

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