# Senior Manager, B2B Social Media

**Company:** [Bilt Rewards](https://hotfix.jobs/companies/bilt)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $100k – $130k/yr
**Experience:** 5+ years
**Skills:** Social Media Management, Content Strategy, Twitter/X, LinkedIn, Thought Leadership, Short-Form Video, Content Calendar Management, Executive Communication, Ai/Tech Fluency, Copywriting
**Posted:** 2026-05-27

> Own Bilt's B2B social presence on Twitter and LinkedIn, managing content strategy, executive thought leadership, and reactive commentary for fintech/real estate audiences. Requires 5-7 years experience and deep platform fluency.

## Job Description

## Responsibilities

**Own Bilt's B2B Social Presence**
- Manage and grow Bilt's Twitter and LinkedIn channels with a focus on B2B audiences: property owners, operators, partners, and industry stakeholders
- Develop and execute a content strategy that positions Bilt as an innovative, forward-thinking force in the rewards, real estate, and fintech space
- Create and publish content across formats - written posts, threads, short-form video, graphics - that reflects Bilt's unique voice and POV
- React to and comment on relevant news, industry trends, and cultural moments in a way that reinforces Bilt's narrative
- Amplify product launches, announcements, and milestones to maximize reach and impact with B2B audiences
- Maintain a content calendar and publishing cadence across platforms, balancing planned content with timely, reactive moments

**Content Creation and Production**
- Write and edit high-quality content across formats: short-form posts, long-form LinkedIn articles, video scripts, captions, and more
- Oversee or produce short-form video content for social, including coordinating shoots, directing on-screen talent, and managing post-production for social formats
- Maintain a consistent, compelling brand voice across all content that feels human, confident, and ahead of the curve
- Partner cross-functionally with marketing, product, comms, and design to ensure social content aligns with broader company moments and campaigns

**Drive Executive Thought Leadership**
- Manage social channels for select senior leaders, including drafting posts, responding to comments, and actively engaging in relevant conversations on their behalf
- Develop and maintain a thought leadership strategy that reflects our authentic voice while pushing Bilt's broader narrative forward
- Join internal meetings, events, and offsites to capture content - filming, identifying moments, and ensuring there's always a pipeline of material to work with
- Build and manage content calendars, coordinating closely with schedules and key business moments
- Identify commentary opportunities - product announcements, industry reports, news cycles - where executive voices can add timely perspective

## Requirements
- 5–7 years of experience in social media, content strategy, or thought leadership, ideally at a high-growth startup, fintech, or consumer brand where you were setting the agenda, not following one
- Very online: Twitter and LinkedIn are tabs you never close; understand the culture of each platform natively and know how to build an audience
- News obsessive - read widely across tech, finance, policy, and culture with sharp instincts for reactive content
- Deep fluency in AI and emerging technology
- Strong, versatile writer who can shift between brand voice and executive voice without losing what makes either one compelling
- Highly organized with the ability to juggle multiple content calendars, stakeholders, and competing deadlines

## Nice-to-Haves
- Experience at high-growth startup, fintech, or consumer brand
- Experience setting social agenda rather than following trends

## Compensation & Benefits
- Salary range: $100,000 - $130,000
- Eligible for equity and annual performance-based bonus
- Medical Insurance (subsidized plans including free HDHP with HSA contribution)
- Wellness Benefits: One Medical Membership, Wellhub (Gympass), family planning programs
- 401k plan with match
- Commuter FSAs
- UNLIMITED PTO
- Exclusive Employee-only Bilt Points
- Team Events

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