# Product Marketing Manager

**Company:** [Swayable](https://hotfix.jobs/companies/swayable)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $110k – $140k/yr
**Experience:** 4+ years
**Skills:** B2B SaaS, Sales Enablement, Competitive Positioning, Product Marketing, Launch Management, Storytelling, Project Management, Product Management, Sales Training, Demo Development
**Posted:** 2026-08-18

> The Product Marketing Manager will translate technical product developments into sales messaging, enablement materials, launch programs, demos, and onboarding curriculum. The role requires 4–6 years of product marketing experience in B2B SaaS, strong storytelling, and the ability to collaborate with engineering, product, sales, and marketing teams.

## Job Description

## Responsibilities
- Translate product and engineering innovations into reusable sales enablement materials.
- Own the launch cadence for major features and smaller updates.
- Create decks, one-pagers, case studies, and objection-handling materials.
- Ensure brand and positioning strategy translates effectively to the sales organization.
- Design and run Sales University, including onboarding and certification.
- Own the standard demo narrative and environment.
- Participate in qualification calls to identify resonating messages, objections, and upsell or expansion signals.
- Track post-sale success against pre-sale commitments.
- Build reusable pilot-to-program playbooks and conversion criteria frameworks.

## Requirements
- 4–6 years of product marketing experience.
- Experience in B2B SaaS.
- Ability to build frameworks, processes, and strategy from scratch.
- Excellent written communication and storytelling skills.
- Ability to simplify complex technical concepts.
- Experience writing launch announcements, creating competitive teardowns, and facilitating cross-functional collaboration.
- Founder mindset with the ability to identify gaps, move quickly, and establish new playbooks.
- Experience partnering directly with engineers and product managers.
- Strong project management skills and ability to coordinate multiple launches.
- Experience with sales enablement and competitive positioning for technical audiences.

## Benefits and Compensation
- Salary: $110,000–$140,000, dependent on experience.
- 100% medical, dental, and vision plans with no employee contribution required.
- Generous PTO.
- Equity options.
- 401(k) plan and FSA.
- Ongoing professional development investments.

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