# Senior Strategic Finance Manager - Marketing

**Company:** [Checkr](https://hotfix.jobs/companies/checkr)
**Location:** San Francisco, CA
**Role:** Finance & Accounting
**Salary:** $192k – $226k/yr
**Experience:** 8+ years
**Skills:** Financial Modeling, Marketing Roi Analysis, Roas Modeling, Multi-Touch Attribution, Incrementality Testing, Marketing Mix Modeling, Mmm, SQL, Salesforce, Looker, Tableau, Hockeystack, Omni, Ai Workflow Automation
**Posted:** 2026-06-12

> Own strategic finance partnership with VP of Marketing and COO, building ROI frameworks, unit economics models, and driving investment decisions for marketing and GTM. Requires 8+ years finance experience with 4+ years dedicated B2B marketing partnership.

## Job Description

## What you’ll do

**Ownership & Business Partnership:** Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team—embedded enough to anticipate needs, independent enough to push back when it counts.

**Marketing Measurement & ROI:** Build and own the frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle—and push beyond attribution toward what actually matters: causal, incremental measurement. Own our evolution toward incrementality testing and Marketing Mix Modeling (MMM) so we can answer not just what got credited, but what the next dollar actually drives.

**Unit Economics:** Own our unit economics model, reporting, and insights. Leverage this to drive investment decisions and external investor relations.

**Planning:** Lead marketing planning. Own the annual and long-range planning process for the marketing org—setting targets, stress-testing investment cases, and building the financial narrative that earns executive confidence. Partner with Marketing, Sales, and Product to quantitatively validate where Checkr should place its biggest bets.

**AI:** Build for scale with AI. Develop AI-powered workflows, automated reporting, and intelligence systems that give the FP&S team and our marketing partners an analytical edge.

**Executive Communication:** Influence at the top. Present findings and recommendations directly to senior leaders, with the clarity and conviction to move decisions.

**Budget Mgmt:** With the support of the Strategic Finance analyst, govern the budget management and reporting for the COO’s overall budget.

## What you bring

- 8+ years of progressive finance experience, including at least 4 years as a dedicated partner to B2B marketing organizations. A foundation in investment banking, private equity, or management consulting is a strong plus.
- Deep fluency in marketing economics—you can build a channel ROI model from scratch and explain ROAS to a CMO in plain English. You are comfortable being the connective tissue between the CFO and CMO.
- Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM. You understand the limits of each method and know when to use which, and you've helped organizations move up that maturity curve.
- Experience across both PLG and sales-led go-to-market motions. You understand how marketing measurement, attribution, and investment decisions differ between self-serve and direct sales channels, and you've built frameworks that account for both.
- A track record of driving business outcomes through financial insight, not just reporting. You influence strategy; you don't just measure it.
- You've built something with AI—a model, an automated analysis, a workflow. You see it as a core part of how great finance teams operate, not a novelty.
- Expert-level financial modeling with an instinct for what actually moves the business.
- Strong executive presence—you communicate with clarity and conviction whether you're in a working session or exec review.
- Hands-on experience with Marketing Analytics tools (ie. HockeyStack) Salesforce, BI tools (ie. Omni, Looker, Tableau), and SQL.
- You identify problems before they're handed to you, and you do your best work when the answer isn't obvious.
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

## Similar roles

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