# Product Marketer

**Company:** [Paradigm](https://hotfix.jobs/companies/paradigm)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 2+ years
**Skills:** Product Marketing, B2B Marketing, Messaging Frameworks, Sales Enablement, Content Creation, AI Workflows, Enterprise Software, Storytelling, Positioning, Cross-Functional Collaboration
**Posted:** 2026-05-08

> Owns core messaging, positioning, and narratives for AI-native spreadsheet product targeting enterprise and financial services. Creates customer-facing content, sales materials, and launch campaigns while partnering with product, engineering, sales teams. Requires 2+ years in product marketing or B2B roles with strong storytelling skills.

## Job Description

## Responsibilities
- Develop and own Paradigm’s core messaging, positioning, and narrative across enterprise, financial services, and AI-native workflow use cases
- Translate complex product capabilities into clear, compelling, and technically credible messaging tailored to different customer personas and industries
- Produce high-quality customer-facing content across multiple mediums including customer stories, launch content, one-pagers, solution briefs, decks, battlecards, landing pages, and product demos
- Partner closely with Product, Design, Engineering, and Sales to shape how new features, workflows, and launches are introduced to the market
- Build sales enablement materials that directly support pipeline generation and enterprise deal cycles
- Develop industry- and persona-specific narratives grounded in real customer workflows, outcomes, and competitive differentiation
- Work directly with customers to turn successful implementations into reusable proof points, case studies, and co-marketing campaigns
- Support major product launches and campaigns across web, email, events, outbound, and growth channels
- Collaborate closely with account executives and solutions teams to understand customer objections, competitive dynamics, and what messaging actually moves deals forward
- Help define Paradigm’s competitive positioning within AI tooling, enterprise software, and workflow automation markets
- Create and maintain scalable messaging frameworks, product documentation, and launch processes as the company grows

## Requirements
- 2+ years of experience in product marketing, B2B marketing, growth, product, or another high-ownership operating role at a fast-paced company
- Exceptional written and verbal communication skills with a strong instinct for storytelling and positioning
- Experience creating customer-facing collateral that sales teams actively use and customers resonate with
- Ability to distill highly technical products and workflows into simple, benefit-driven messaging for different audiences
- Strong product intuition and curiosity about AI, automation, enterprise software, and technical workflows
- Experience working cross-functionally with Product, Engineering, Design, and Revenue teams
- Comfort speaking with technical operators, executives, and enterprise stakeholders
- Ability to operate with high autonomy, move quickly, and manage multiple initiatives simultaneously
- Strong attention to detail and high standards for quality across both strategy and execution
- Basic design and visual communication sensibility
- Willingness to travel occasionally for customer visits, launches, conferences, and content production

## Nice-to-haves
- Have built marketing or field programs at a high-growth startup
- Enjoy designing executive experiences and creating moments that differentiate a brand
- Love working directly with customers and revenue teams to influence pipeline and close deals
- Thrive when traveling, hosting, problem-solving, and adapting in real time
- Are highly organized and operationally minded while still deeply creative
- Are naturally curious about technical products and can quickly ramp on complex workflows and enterprise use cases
- Enjoy rapid iteration and can turn around high-quality content, campaigns, or event plans in hours rather than weeks
- Are energized by environments where outcomes are measurable and the pace is intense

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