# Digital Product Director

**Company:** [Ideo](https://hotfix.jobs/companies/ideo)
**Location:** London, United Kingdom
**Role:** Product Management
**Salary:** £90k – £100k/yr
**Experience:** 8+ years
**Skills:** Artificial Intelligence, Agentic Systems, LLMs, Human–Ai Interaction, Figma, UX Design, Interaction Design, Prototyping, Product Strategy, Stakeholder Management, Proposal Writing, Eu Ai Act
**Posted:** 2026-07-01

> Leads complex digital product engagements and multidisciplinary teams, helping clients design and launch trustworthy AI-native products. The role requires senior product leadership, AI product-design fluency, strong prototyping and UX skills, client development experience, and people-management capability.

## Job Description

## Responsibilities
- Lead digital product engagements from brief through to market, owning quality, pace, and client relationships.
- Serve as the primary client contact for strategic accounts and build trusted senior relationships.
- Direct multidisciplinary teams while maintaining rigor, craft, and momentum.
- Help clients design AI-native products, including agentic systems, human–AI collaboration, and non-deterministic interfaces.
- Prototype and pressure-test concepts early using live models and other interactive approaches.
- Contribute to IDEO’s AIx practice by developing tools, methods, and perspectives for responsible AI product design.
- Help clients respond creatively to the European regulatory environment, including the EU AI Act.
- Coach and mentor designers and product leads.
- Scope follow-on work, write proposals, grow relationships, and identify opportunities for client impact.
- Represent IDEO externally through talks, writing, and thought leadership on trustworthy AI and human-centred design.

## Requirements
- Strong track record leading and launching complex digital products at senior or director level, ideally in both in-house and consultancy environments.
- Experience shipping products where AI meaningfully changes product capabilities and user experience.
- Ability to balance delivery rigor with experimentation and imagination.
- Fluency in AI product design, including agentic systems, large language model capabilities, and human–AI interaction patterns.
- Proficiency with Figma and early-stage prototyping, including clickable mockups, coded proofs of concept, and live models.
- Strong people leadership, including talent development and performance management.
- Experience scoping new work, writing proposals, and presenting to senior clients.
- Experience navigating complex stakeholders and building alignment.
- Understanding of UX and interaction design fundamentals, supported by a broad portfolio.
- Must be based in the UK and have unrestricted right to work in the UK; sponsorship is unavailable.

## Nice to Have
- Experience shipping AI-native products where AI is structural to the experience.
- Familiarity with the EU AI Act or broader European AI regulation.
- Experience in health, financial services, consumer technology, retail, or sustainability.
- Experience building an innovation practice or capability.
- Fluency in a second European language.

## Compensation and Benefits
- Salary: £90,000–£100,000 GBP, depending on experience.
- Innovation and creativity through AI product, service, and innovation-capability work.
- Learning and growth opportunities in AI product craft, client leadership, speaking, and writing.
- Community, collaboration, well-being, and work-life balance support.
- Projects with purpose and meaningful social impact.
- Flexible work supported within an in-person-first model.
- Based in the London studio, with at least three days per week working from the studio.

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