# Brand Design Lead

**Company:** [Forus](https://hotfix.jobs/companies/forus)
**Location:** New York, NY
**Role:** Brand Design
**Salary:** $200k – $270k/yr
**Experience:** 7+ years
**Skills:** Brand Design, Visual Identity, Creative Direction, Brand Systems, Web Design, Campaign Design, Content Design, Event Design, Video Production, Agency Management
**Posted:** 2026-06-22

> Own and evolve Forus' visual identity and creative direction across all touchpoints. Build brand systems and lead creative initiatives while partnering with marketing, product, and leadership.

## Job Description

## Responsibilities
- Own and evolve Forus’ visual identity and creative direction across web, campaigns, content, events, video, sales materials, recruiting, and internal communications
- Translate company, audience, and campaign objectives into creative concepts that are distinctive, clear, and commercially effective
- Build the brand systems, templates, asset libraries, and guidelines that allow teams across Forus to create high-quality work quickly
- Lead major creative initiatives from concept through execution, balancing strategic direction with hands-on design when needed
- Partner closely with product design to create a coherent experience from the first brand interaction through the product itself
- Source, brief, and direct agencies, freelancers, studios, and production partners while maintaining a consistently high creative bar
- Use AI and emerging creative tools to increase the speed, range, and quality of what our team can produce

## Requirements
- 7–12 years of experience in brand design, creative direction, or visual design, ideally within a high-growth technology or consumer company
- A portfolio demonstrating exceptional craft across brand systems, web, campaigns, content, and other digital and physical experiences
- A strong point of view on design and the ability to clearly articulate the reasoning behind creative decisions
- Experience building and evolving a brand system rather than only producing work within an established one
- Experience directing agencies, freelancers, or internal creative contributors toward a unified vision
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
- High NPS with your former teammates

## Nice-to-Haves
- Experience within a high-growth technology or consumer company

## Benefits
- Fully covered medical, vision, and dental insurance
- Memberships for One Medical, Talkspace, Teladoc, and Kindbody
- Unlimited paid time off (PTO) and 16 weeks of parental leave
- 401K plan setup, FSA option, commuter benefits, and DashPass
- Lunch at the office every day and Dinner at the office after 7 pm
- Competitive compensation with meaningful equity

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**Canonical:** https://hotfix.jobs/jobs/fd627810-fb9a-4cf0-82fd-63e859a0c51e