# Growth Content Marketing Manager

**Company:** [Bevi](https://hotfix.jobs/companies/bevi)
**Location:** Boston, MA
**Role:** Growth Marketing
**Salary:** $107k – $132k/yr
**Experience:** 5+ years
**Skills:** SEO, aeo, Content Marketing, Growth Marketing, sem, HubSpot, ga4, google search console, semrush, ahrefs, paid social, Copywriting, keyword research
**Posted:** 2026-06-18

> Growth Content Marketing Manager responsible for SEO/AEO strategy, paid creative execution, content calendars, and analytics to drive pipeline and organic growth for Bevi's beverage platform. Requires 5-7 years experience in growth/performance marketing with hands-on creative and analytical skills.

## Job Description

## SEO/AEO/GEO Strategy and Execution
- Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs.
- Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals.
- Establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema.
- Partner with web and data teams to optimize site architecture, page speed, crawlability, and schema markup.
- Monitor competitor organic share and SERP shifts monthly.

## Growth Marketing Creative Strategy
- Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google.
- Serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency.
- Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants.
- Own the monthly creative performance readout and a forward-looking paid content innovation plan, tracking hooks, formats, and concepts that drive highest CTR and downstream conversion.
- Document upcoming creative hypotheses with expected outcomes.

## Content and Website Calendar
- Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, grounded in keyword strategy and mapped to buyer personas.
- Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate.
- Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube.

## Analytics and Organic Visibility
- Own organic search analytics and reporting, delivering a monthly performance report connecting organic touchpoints to pipeline in Salesforce (scroll depth, form fill rate, time-on-page, downstream conversion to demo booked).
- Track and report on paid landing page and email program performance.
- Contribute organic, paid content, and lifecycle hypotheses to the Master Growth Experiment Tracker.

## Requirements
- Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years spanning creative strategy and hands-on execution.
- Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email.
- Bachelor's degree in Marketing, Communications or a related field preferred.
- Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform.
- Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google.
- Demonstrated ability to write high-performing copy across channels and formats.
- Analytical mindset comfortable reading performance data and translating into creative and content decisions.
- Strong written and verbal communication skills.
- Proven ability to work cross-functionally in a fast-moving environment.
- Ability to be in the office at least 2 days per week (Boston, MA).

## Benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer.
- 401(k) with company match.
- Flexible PTO plus 12 company holidays, and additional paid days for sick leave.
- Generous fully paid parental leave for both birth parents and non-birth parents.
- Fully employer paid disability and life insurances.
- Wellness and fitness reimbursements.
- Monthly stipends for cell phone use and commuting costs.
- Onsite snacks, weekly catered lunch.

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