# Senior Product Manager, Growth

**Company:** [Function Health](https://hotfix.jobs/companies/function-health)
**Location:** Remote
**Role:** Product Management
**Experience:** 5+ years
**Skills:** Product Management, growth, A/B Testing, SQL, Mixpanel, Amplitude, AI, LLMs, marketplace, subscription, Analytics, User Research, Experimentation, personalization
**Posted:** 2026-07-31

> Senior Product Manager owning end-to-end growth for SuppCo (acquisition, activation, monetization, retention) with focus on scaling a new membership experience, driving experimentation, AI-powered features, and cross-app funnels with Function Health. Requires 5+ years PM experience, strong growth track record in marketplace/subscription products, analytical skills, and AI fluency.

## Job Description

## Key Responsibilities
- Own SuppCo's full growth engine across acquisition, onboarding, activation, monetization, and retention on mobile and web. Define growth strategy, identify highest-leverage opportunities, and drive key metrics.
- Scale the new membership experience: own the funnel from awareness and onboarding to first purchase and repeat engagement. Drive transactors, purchase frequency, and revenue per user. Partner with Head of Product and business team.
- Design and optimize activation and upsell loops across products and partnerships, including between SuppCo and Function Health apps, to turn users into repeat purchasers and build compounding growth mechanics.
- Design and run rigorous A/B tests across the funnel from onboarding through purchase and retention. Build a culture of experimentation and rapid iteration.
- Own the new-user experience to help users reach "aha" moment of a trusted personalized stack and first purchase faster.
- Evolve and optimize Pro membership for conversion, value communication, retention, and lifetime value.
- Drive strategy and execution for AI-powered growth surfaces including SuppIQ chatbot, agentic buying experiences, and AI-driven personalization, discovery, and guidance.
- Define KPIs, build dashboards, analyze cohort and funnel behavior, and translate insights into high-impact opportunities.
- Conduct qualitative and quantitative user research on motivations, friction, and decision-making to inform growth hypotheses.
- Partner with Engineering, Design, Growth Marketing, and Operations to ship high-quality work rapidly with strong alignment.
- Take end-to-end ownership of strategic initiatives across SuppCo's product as needed.

## Qualifications
- 5+ years of product management experience at consumer technology companies with demonstrated expertise in growth.
- Proven track record driving measurable improvements in acquisition, activation, conversion, retention, or monetization through product-led growth and systematic experimentation.
- Experience building or optimizing marketplace, subscription, commerce, or transactional products, especially demand and conversion side (purchase funnels, merchandising, cross-sell, repeat-purchase).
- Deep proficiency with analytics tools (Mixpanel, Amplitude, SQL) and statistical methods for experiments, behavior analysis, and impact measurement.
- Comfortable building AI-powered features and using AI tools; experience with LLM-based products, chatbots, or agentic systems is a plus.
- Fluent with A/B testing frameworks and statistical significance; default to testing and measuring.
- Excellent product judgment to identify highest-leverage opportunities, prioritize by impact, and ship iteratively.
- Versatile generalist who can tackle diverse product challenges.
- Thrives in ambiguity and makes good decisions with incomplete information.
- Strong communication and influence skills.
- Passion for health, wellness, and products that improve lives.

## Nice-to-Haves
- Experience driving growth across mobile app and web (ASO, SEO, push notifications, lifecycle/CRM, web optimization).
- Experience with subscription or membership business models.
- Background in health, wellness, nutrition, diagnostics, or supplements.
- Experience with cross-sell, partner, or two-sided ecosystem growth.
- Experience with personalization or recommendation systems.
- Experience with social features, community products, or content discovery.
- Previous experience in early-stage startups (seed to Series B).

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