# Senior Director, B2B Brand Marketing

**Company:** [Bilt Rewards](https://hotfix.jobs/companies/bilt)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $170k – $200k/yr
**Experience:** 8+ years
**Skills:** Brand Strategy, B2B Marketing, Creative Direction, Campaign Management, Storytelling, Thought Leadership, Event Strategy, Content Strategy, Partner Marketing, Cross-Functional Collaboration
**Posted:** 2026-05-12

> Owns B2B brand marketing strategy across real estate, merchant, and dining partners, leading campaigns, activations, and experiences to position Bilt as a premium hospitality brand. Requires 8+ years in brand/B2B marketing with proven track record of elevating brands.

## Job Description

## Responsibilities
- Develop and own the overarching B2B brand marketing strategy across real estate, merchant, and dining partners
- Concept and lead brand campaigns, activations, and experiences that drive awareness and excitement among B2B audiences — proactively, not reactively
- Position Bilt as a premium hospitality brand in the minds of key partner audiences and the broader industry
- Serve as brand strategy counsel to the CMO and senior stakeholders, shaping how Bilt shows up externally across all partner segments
- Identify white space opportunities to build brand equity with prospective partners and deepen affinity with existing ones
- Design standout partner launch strategies that generate cultural moments and reflect well on both Bilt and the partner
- Determine which industry conferences, speaking opportunities, or owned moments Bilt should invest in — and build toward them
- Partner with GMs and business leads to translate their goals into the right marketing solutions, replacing ad hoc asset requests with a more thoughtful, centralized process
- Direct the Events, Content, and Design teams as a strategic lead — setting direction and ensuring all output is on-brand, purposeful, and high quality
- Collaborate with product marketing and paid teams to align messaging and amplify campaigns across partner-facing channels
- Manage budgets and demonstrate ROI across B2B brand programs

## Qualifications
- 8+ years of experience in brand marketing, B2B marketing, or partner marketing
- A clear track record of personally shaping and elevating a brand — not just executing within one
- Strong instincts for creative quality and brand consistency, with the ability to set and hold a high bar
- Experience operating as a strategic partner to senior leadership and cross-functional teams
- Excellent communication and storytelling skills — written, verbal, and visual
- Comfort operating in ambiguity and building structure where it doesn't yet exist
- Evidence of having joined a company at an important stage and materially moving the brand forward

## Nice to Have
- Background in consumer, CPG, or tech with strong brand DNA
- Experience in hospitality, loyalty, fintech, or real estate
- Familiarity with the partnership or B2B ecosystem (real estate operators, restaurant groups, fitness brands, etc.)
- Experience building or launching industry-facing thought leadership programs

## Compensation & Benefits
- Salary range: $170,000 - $200,000
- Eligible for equity and an annual performance-based bonus
- Health insurance from day one (including One Medical Membership, wellness stipends, family programs)
- 401k plan with match
- Commuter FSAs
- Unlimited PTO
- Exclusive employee-only Bilt Points

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