# Marketing Operations Specialist - Alfred Music

**Company:** [Peaksware](https://hotfix.jobs/companies/peaksware)
**Location:** Remote
**Role:** Revenue Operations
**Salary:** $69k – $114k/yr
**Experience:** 3+ years
**Skills:** HubSpot, google analytics 4, google tag manager, Sigma, Looker, Tableau, Power BI, Snowflake, BigQuery, Excel, Google Sheets, HTML, CSS, WordPress, shopify
**Posted:** 2026-08-14

> Owns the HubSpot and marketing technology ecosystem across Alfred Music and MakeMusic, including automation, data architecture, attribution, integrations, reporting, and campaign optimization. The role requires 3+ years of marketing operations experience, advanced analytics skills, and hands-on CRM administration.

## Job Description

## Responsibilities

### HubSpot and Marketing Technology Ownership
- Serve as the primary administrator and system owner for HubSpot across the Music Brands, including Marketing Hub, Sales Hub, and CMS.
- Build and maintain workflows, email sequences, forms, landing pages, lists, and lead-nurture programs.
- Own HubSpot data architecture, including custom properties, lifecycle stages, deal pipelines, record associations, and data-hygiene standards.
- Own campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reporting.
- Manage integrations across websites, ecommerce, product and trial signup flows, BI tools, and third-party vendors; validate data flow end to end.
- Develop and maintain lead-scoring and qualification models to prioritize sales outreach.

### Reporting and Analysis
- Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma to provide marketing, sales, and leadership with a shared view of funnel performance.
- Track and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution.
- Reconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholders.
- Communicate performance insights proactively to marketing, sales, and executive stakeholders.

### Campaign Execution and Optimization
- Partner with marketing teams to execute multichannel campaigns across email, web, social, and paid channels.
- Run A/B and multivariate tests, including test design, traffic splits, deployment, and results analysis.
- Monitor campaign performance against KPIs and adjust based on data.

### Processes and Technology
- Identify inefficiencies in marketing processes and implement solutions that streamline workflows.
- Document processes and best practices so the team can operate without single points of failure.
- Evaluate new marketing technologies, manage vendor relationships, and ensure the existing stack is fully utilized.

## Requirements

- 3+ years of experience in marketing operations, with hands-on HubSpot administration as a system owner rather than an end user.
- Experience with both HubSpot Marketing Hub and Sales Hub.
- Experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data such as Snowflake or BigQuery.
- Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets, including pivot tables, lookups, and modeling.
- Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systems.
- Experience with A/B and multivariate testing and AI tools such as Claude Cowork or OpenAI Codex.
- Working knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platforms.
- Understanding of SaaS business models and the customer lifecycle.
- Strong project management skills and a record of delivering on time.
- Clear written and verbal communication skills, including communication with senior stakeholders.

## Nice-to-Haves

- Experience with WordPress and Shopify.
- Ability to take ownership and accountability and act on goals and objectives.
- Self-starter mindset, creative problem-solving ability, and capacity to execute on business objectives.
- Strong teamwork and interpersonal skills.
- Experience working effectively with diverse teams.
- Professional business communication and writing skills.
- Degrees are not required; continued education through degrees, bootcamps, online training, professional certifications, or self-teaching is valued.

## Compensation and Benefits

- Annual Colorado salary range: **$68,550–$114,250**.
- Eligibility for a performance-based variable compensation plan.
- Medical, dental, and vision insurance.
- Health savings and flexible spending accounts.
- Paid parental leave and employee assistance program.
- Accident, critical illness, and hospital indemnity coverage options.
- Company-paid short-term disability, long-term disability, basic life insurance, and AD&D.
- Supplemental life insurance options for employees, spouses, and children.
- 401(k) with company match.
- 12 paid holidays annually and discretionary flexible time off.
- Free access to company products, corporate discounts, and professional development resources.
- Access to an on-site fitness facility, locker rooms, showers, secure indoor bike storage, employee e-bikes, and a music and podcast studio.

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