# Senior Product Manager, Growth Onboarding Conversion

**Company:** [Gusto](https://hotfix.jobs/companies/gusto)
**Location:** San Francisco, CA
**Role:** Product Management
**Salary:** $184k – $230k/yr
**Experience:** 5+ years
**Skills:** AI, Product Management, Onboarding, Customer Experience, Payroll, Analytics, Cross-Functional Collaboration, Design Partnership, Smb Challenges, Messaging
**Posted:** 2026-02-27

> Own and optimize Gusto's onboarding experiences to drive conversion using AI agents, simplifying payroll and expansion processes for small businesses. Requires 5+ years PM experience with AI-powered products and deep SMB understanding.

## Job Description

## What Product Management is like at Gusto
- Our Product team is lean, which means you'll have a high degree of impact and ownership.
- We're boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes.
- We're here to serve small and medium businesses.
- We're comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity.

## About the Team
The Growth & Commerce team is responsible for the shared surfaces and platforms that power Gusto's growth & primary revenue generating experiences. This includes being responsible for the acquisition flows, cross-sell & pricing experiences, as well as the infrastructure that powers pricing, invoicing and revenue communications.

We are seeking a seasoned Product Manager with a creative mindset to drive growth through innovative digital business strategies. This role involves developing an AI agent to escort the customer through Gusto's complex onboarding experience.

## Here's what you'll do day-to-day
- **Ownership**: Own Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding.
- **North Star**: Increase conversion of Gusto onboarding experience through experiences that simplify and clarify the overall and component specific onboarding process.
- **Collaborate**: Tight collaboration will include the Gusto core experiences team, other growth teams and the various product teams associated with the onboarding - especially payroll, employee onboarding, state and federal tax registration.

## Here's what we're looking for
- 5+ years of Product Management experience with a proven track record of shipping successful products.
- Hands-on experience building and launching AI-powered customer experiences.
  - Vision for how AI can fundamentally transform digital experience design and user interaction paradigms.
- Deep understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively.
- Demonstrated ability to craft compelling, action-oriented messaging that resonates with small business audiences.
- Proven ability to work effectively across cross-functional teams including engineering, design, marketing, and sales.
  - Strong design partnership skills with the ability to collaborate with designers to push creative boundaries.
- Excellent analytical and problem-solving capabilities with a data-informed approach to decision-making.

**Compensation**: Our cash compensation range for this role is $184,000/yr to $230,000/yr in San Francisco.

## Similar roles

- [Senior Product Manager, AI](https://hotfix.jobs/jobs/81db2b79-55b2-414d-9b6a-9eb84f86df52) - Brex - Seattle, WA - $184k – $230k/yr
- [Senior Product Manager, AI](https://hotfix.jobs/jobs/1e1d0caa-e42e-42ed-8020-deaab71919cf) - Instacart - Remote - $184k – $233k/yr
- [Senior Product Manager, Retailer Platform](https://hotfix.jobs/jobs/9744645b-1a27-4b61-bcf7-05f201ed0173) - Instacart - Remote - $184k – $233k/yr
- [Senior Product Manager, In-Store Tasks](https://hotfix.jobs/jobs/3ab8fa40-faea-4af3-8ae3-e7f87d933c03) - Instacart - Remote - $184k – $233k/yr
- [Senior Product Manager, Shopping Experience](https://hotfix.jobs/jobs/2069af6f-aa86-400a-a130-1838af593e15) - Instacart - Remote - $184k – $233k/yr

**Apply:** https://hotfix.jobs/jobs/fa95c40a-82f6-460f-bca1-4131fb56934a
**Canonical:** https://hotfix.jobs/jobs/fa95c40a-82f6-460f-bca1-4131fb56934a