# Customer First GEO Content Specialist

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** Toronto, Canada
**Role:** Content Marketing
**Salary:** CA$73k – CA$100k/yr
**Experience:** 2+ years
**Skills:** SEO, Content Strategy, Generative Engine Optimization, LLMs, Schema.Org, Json-Ld, Vector Embeddings, RAG, HTML, Salesforce Experience Builder, Google Analytics, Google Search Console, Semrush, Screaming Frog, Data Analysis
**Posted:** 2026-08-05

> Optimizes Okta and Auth0 content for retrieval and visibility in AI search and modern search engines. The role combines GEO strategy execution, content development, performance analysis, and collaboration with Customer First teams, requiring SEO experience and familiarity with LLM concepts and enterprise content systems.

## Job Description

## Responsibilities

### Content Optimization
- Execute strategies for structuring and optimizing content to improve retrievability by large language models (LLMs).
- Develop and refine machine-parsable content blocks aligned with semantic density and emerging AI answer formats.
- Structure content using Schema.org and JSON-LD best practices for LLM visibility while maintaining brand and quality standards.
- Identify opportunities by reviewing GEO prompt data, analyzing competitors, and assessing business content needs.

### GEO Knowledge and Application
- Maintain working knowledge of LLM functionality, relevant KPIs, and content-related Generative Engine Optimization (GEO) best practices.
- Apply concepts including vector embeddings, retrieval-augmented generation (RAG), grounding, chunks, passages, and citations.
- Stay current on GEO, Answer Engine Optimization (AEO), AI Optimization (AIO), and organic visibility trends.

### Data and Workflow
- Use data-driven methods to execute content tasks and identify performance trends.
- Collaborate with Customer First teams to publish optimized content effectively.
- Manage assigned content tasks while meeting deadlines and quality standards.
- Use AI in content analysis, editing, and production workflows to improve efficiency and output.
- Track and analyze SEO and GEO KPIs for Customer First subdomains and provide optimization insights and recommendations.

## Requirements
- 2+ years of professional experience in SEO and content strategy, focused on content optimization and/or development.
- Understanding of how content is evaluated by LLMs and modern search-ranking algorithms.
- Familiarity with GEO concepts and the role of LLMs in search.
- Working knowledge of SEO platforms such as STAT, SEMrush, Lumar/DeepCrawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, and Profound.
- Proficiency in data analysis and gathering insights for content output and performance tracking.
- Strong communication skills and the ability to clearly articulate content requirements and results.
- Experience with HTML, Salesforce Experience Builder, or similar enterprise-level systems.

## Nice to Have
- Background in post-sales roles, Identity and Access Management (IAM), B2B marketing, SaaS, or cybersecurity.

## Compensation and Benefits
- Annual base salary range in Canada: **$73,000–$100,100 CAD**.
- Equity, where applicable, bonus, and benefits including health, dental, and vision insurance, RRSP matching, healthcare spending, telemedicine, and paid leave, including PTO and parental leave, according to applicable plans and policies.


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