# Product Storyteller

**Company:** [Fal](https://hotfix.jobs/companies/fal)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $160k – $200k/yr
**Skills:** Product Marketing, Technical Writing, Api Documentation, Generative Media, Diffusion Models, Video Models, Inference, Frontend Development, JavaScript, Product Messaging, Demos, Tutorials, Notebooks
**Posted:** 2026-08-17

> Own the evergreen product storytelling strategy for generative media products, creating narratives, demos, tutorials, web experiences, and messaging that support developer adoption and enterprise conversion. The role requires product marketing experience, strong technical fluency, and the ability to build and debug working examples independently.

## Job Description

## Responsibilities
- Own end-to-end product narrative strategy across product lines and model families.
- Define what products unlock, who they serve, what customers are creating, and the next action to take.
- Keep product stories current and consistent from early development through launch and beyond.
- Build working demos and tutorials with reproducible code and real outputs for nurture sequences, sales conversations, documentation, and events.
- Create industry, product, and use-case pages and propose campaigns to amplify products.
- Own terminology and messaging architecture across product, website, documentation, and sales collateral.
- Identify and amplify work from Design, Engineering, Product, Marketing, GTM, and other teams.
- Develop storytelling that supports enterprise and commercial conversion as well as brand awareness.

## Requirements
- Experience shipping product marketing or developer-facing content for a technical product, with examples of work that influenced pipeline.
- Strong editing skills and a clear point of view about language.
- Technical proficiency with API references, terminals, and notebooks; able to build and debug demos independently.
- Understanding of generative media, including diffusion and video models, inference economics, latency, and throughput.
- Strong visual and creative discernment.
- Ability to operate independently and identify and build missing materials without a formal brief.
- Willingness to build, not just write.

## Nice to Have
- Experience selling to or marketing for enterprise creative teams, agencies, or studios.
- Frontend development skills sufficient to put a demo behind a real interface.

## Compensation
- Annual salary: $160,000–$200,000

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