# Lead Product Marketing Manager - Verticals

**Company:** [Ramp](https://hotfix.jobs/companies/ramp)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $190k – $260k/yr
**Experience:** 7+ years
**Skills:** B2B Marketing, Product Marketing, Go-to-Market Strategy, vertical saas, ERP, accounts payable, Procurement, financial operations, pipeline analytics, AI Tools, NetSuite, Quickbooks, intacct, Sales Enablement
**Posted:** 2026-08-06

> Leads Ramp’s vertical go-to-market strategy for construction/A&E, nonprofits, and public-sector markets, connecting market insight, product requirements, positioning, sales motions, and measurable growth. The role requires 7+ years in strategic B2B marketing or GTM and deep familiarity with a relevant industry or workflow.

## Job Description

## Responsibilities
- Set the vertical portfolio strategy through business cases, opportunity sizing, segmentation, and investment priorities.
- Own the vertical business scorecard, including pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
- Develop deep expertise in financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscapes across priority industries.
- Translate market evidence into product requirements and influence the product roadmap.
- Build industry-specific, cross-product narratives spanning cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation.
- Own end-to-end go-to-market strategy, including ICP, audience, positioning, claims, proof, channels, launches, sales motions, and adoption plans.
- Lead market-facing programs such as webinars, customer sessions, partner events, field events, advisory groups, and executive conversations.
- Create workflow-based sales narratives, sales plays, competitive guidance, proof points, and demos.
- Establish an operating cadence across Product, Growth, Sales, Marketing, Partnerships, and Finance.
- Build customer and partner feedback loops with finance leaders, operators, ERP and implementation partners, associations, and sellers.
- Create a repeatable verticalization playbook from market signal through product requirements, GTM packaging, measurable growth motions, and scaled investment.

## Requirements
- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
- Experience building GTM strategy for a specific industry or workflow-heavy market, with a strong perspective on verticalization.
- Deep familiarity with at least one of construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
- Experience influencing product strategy using customer, competitive, market, and funnel evidence.
- Experience owning integrated B2B campaigns from audience definition and briefing through execution, measurement, and iteration.
- Strong data literacy, including interpreting pipeline, conversion, win rate, attach, adoption, and channel performance.
- Exceptional written and verbal communication for executive business cases, market narratives, and customer-facing sales plays.
- Ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without formal authority.
- High agency and comfort with ambiguity.
- Fluency with AI tools for research, analysis, writing, and operating workflows.

## Nice to Have
- Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
- Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
- Experience marketing a multi-product platform.
- Relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
- Experience building a PMM or industry-marketing function from the ground up.

## Compensation and Benefits
- ATS-listed annual salary range: **$190,000–$260,000**.
- Flexible PTO.
- Centralized home-office equipment ordering.
- Health and wellness stipend.
- Budget for intra-office travel.
- Weekly coffee stipend.
- United States employees receive 100% medical, dental, and vision coverage for themselves, with partial dependent coverage.
- One Medical annual membership.
- 401(k) with employer match while employed by Ramp.
- Fertility HRA of up to $10,000 per year.
- Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay.
- Pet insurance, in-office perks, and relocation support to NYC or SF as needed.

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