# SEO & Performance Content Lead

**Company:** [Thatch](https://hotfix.jobs/companies/thatch)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $160k – $210k/yr
**Skills:** SEO, technical seo, Content Strategy, ai search, organic acquisition, B2B SaaS, site architecture, schema markup, core web vitals, AI Tools, Content Creation, google ai overviews, answer engines, performance measurement
**Posted:** 2026-08-05

> Leads end-to-end SEO and performance content strategy, building organic acquisition, AI-enabled content workflows, and the SEO function for a complex B2B SaaS business. Requires deep technical SEO expertise, cross-functional collaboration, and a track record of connecting SEO investments to pipeline and revenue.

## Job Description

## Responsibilities
- Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
- Develop content strategies that answer buyer questions and drive qualified traffic.
- Build and scale the SEO function, including hiring and leading the team over time.
- Partner with Engineering to improve site architecture, performance, and technical SEO.
- Build AI-enabled workflows for research, content creation, optimization, and measurement.
- Establish editorial standards that balance quality with speed.
- Measure organic traffic, pipeline, and revenue performance and use insights to improve strategy.
- Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

## Requirements
- Experience building or significantly scaling an SEO program.
- Deep knowledge of technical SEO, content strategy, and AI search.
- Experience leading SEO for a B2B SaaS or similarly complex business.
- Experience using AI tools to improve research, content creation, and operational efficiency.
- Comfort partnering closely with Engineering and Design teams.
- Experience hiring or managing teams, agencies, or contractors.
- Track record of connecting SEO investments to business outcomes.
- Comfort operating in ambiguity and building processes from scratch.

## Nice-to-haves
- Built SEO from an early-stage foundation.
- Grew organic acquisition in a competitive B2B market.
- Built AI-native workflows for SEO and content operations.
- Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
- Experience with AI search, AI Overviews, or answer engines.

## Compensation
- Estimated compensation range: **$160,000–$210,000 USD**.

## Similar roles

- [Senior Conversion Rate Optimization Manager](https://hotfix.jobs/jobs/594cacfe-8e02-4444-9011-00b88e427015) - Suno - New York, NY - $160k – $190k/yr
- [Senior Digital Marketing Manager](https://hotfix.jobs/jobs/935f25e2-af2d-434d-ac19-b2d815652570) - Crusoe - San Francisco, CA - $160k – $190k/yr
- [Growth Marketing Lead](https://hotfix.jobs/jobs/93d0cbe7-2540-4819-b138-5c72d3153091) - Broccoli AI - San Francisco, CA - $160k – $200k/yr
- [Senior Growth Lead](https://hotfix.jobs/jobs/1e37cb9a-96a4-4b9f-ae9c-7a6dd67a7d3e) - Mercor - San Francisco, CA - $160k – $180k/yr
- [Senior Growth Manager, Strategic Partnerships](https://hotfix.jobs/jobs/3e180990-777d-48ed-bd3e-b50cb847a700) - Grow Therapy - New York, NY - $161k – $197k/yr

**Apply:** https://hotfix.jobs/jobs/f84b7c08-6535-4692-8838-fb298b40ed6f
**Canonical:** https://hotfix.jobs/jobs/f84b7c08-6535-4692-8838-fb298b40ed6f