# Product Marketing Manager, International Markets & Family Offices

**Company:** [Addepar](https://hotfix.jobs/companies/addepar)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $106k – $166k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Go-to-Market Strategy, B2B SaaS, Financial Services, Wealth Management, Investment Management, Market Research, Audience Insights, Positioning, Messaging, Sales Enablement, Demand Generation, Campaign Strategy, Product Launches, Competitive Analysis
**Posted:** 2026-08-26

> Own product marketing for the single-family office segment and international markets across EMEA, LATAM, and APAC. The role requires 3–6 years of product marketing or go-to-market experience, strong messaging and storytelling skills, and cross-functional collaboration with regional commercial and product teams.

## Job Description

## Responsibilities
- Develop and execute product marketing strategies for the single-family office segment and prospects and clients across EMEA, LATAM, and APAC.
- Build expertise in single-family office buyers, operating models, personas, buying committees, customer journeys, regional trends, competitive dynamics, and cultural nuances.
- Partner with Sales, Relationship Management, Demand Generation, Product, and other go-to-market teams on coordinated programs.
- Define segment and regional positioning and create messaging that connects the global value proposition to audience needs.
- Tailor product launches and activation plans for regional audiences and product availability, supporting prospect education and client adoption.
- Develop region-specific campaigns that generate awareness and demand and support client engagement, adoption, and expansion.
- Create scalable campaign content, sales enablement, client education, thought leadership, and co-branded resources, adapting materials for regional use.
- Research markets and industry developments, monitor competition, measure program effectiveness, and incorporate feedback to improve marketing efforts.

## Requirements
- 3–6 years of product marketing or related go-to-market experience.
- Experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement, and content.
- Strong storytelling, writing, and communication skills, including the ability to translate sophisticated or technical capabilities into clear customer value.
- Global mindset and interest in developing expertise across international markets.
- Experience partnering with Sales, Demand Generation, Relationship Management, Product, or other go-to-market teams.
- Ability to balance strategic planning with hands-on execution across multiple projects.
- Strong relationship-building, influencing, collaboration, prioritization, and independent execution skills.
- Ability to navigate ambiguity, anticipate roadblocks, and work across regions, functions, and time zones.
- Legal authorization to work in the United States without current or future visa sponsorship.

## Nice-to-haves
- Experience with B2B SaaS, financial services, fintech, wealth management, or investment management.

## Compensation
- Base salary range: **$106,000–$166,000 USD**, plus bonus, equity, and benefits.

## Similar jobs

- [Technical Product Marketing Manager](https://hotfix.jobs/jobs/f4baf472-a178-44d9-9860-88b964eda6eb) - Addepar - New York, NY - $106k – $166k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/ff2c6306-7b85-4bfb-a501-479ae0258681) - Swayable - New York, NY - $110k – $140k/yr
- [Product Marketing Manager - Fleet Management and Equipment Monitoring](https://hotfix.jobs/jobs/0862982e-61b5-4e38-b72b-585f342c5152) - Motive - Remote - $97k – $154k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/bfde9c3a-74c1-4f85-aa1e-eb034199f2fc) - DataVisor - Mountain View, CA - $120k – $160k/yr
- [Product Growth & Adoption Manager](https://hotfix.jobs/jobs/6dbf2f6b-dbea-413f-8034-277ad520fdb4) - Blue Rose Research - Remote - $120k – $180k/yr

**Apply:** https://hotfix.jobs/jobs/f80c94e4-88dc-480a-85be-494b84b16778
**Canonical:** https://hotfix.jobs/jobs/f80c94e4-88dc-480a-85be-494b84b16778