# Chief Marketing Officer

**Company:** [Weave](https://hotfix.jobs/companies/weave)
**Location:** Lehi, UT
**Role:** Executive Leadership
**Experience:** 15+ years
**Skills:** Demand Generation, Product Marketing, Brand Strategy, Growth Analytics, SEO, Geo, Digital Marketing, Content Marketing, ROI Analysis, B2B Saas Marketing, Go-to-Market Strategy, Customer Lifecycle Marketing, Pr, Ir, M&A Marketing
**Posted:** 2026-04-02

> Leads marketing strategy for B2B SaaS growth in healthcare, partnering with sales for pipeline and revenue. Evolves inbound engine, strengthens brand positioning, drives product-led growth, and mentors 50-person team. Requires 15+ years executive experience in scaling multi-channel marketing.

## Job Description

## What You Will Own
- Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.
- Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.
- Evolve Weave’s inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.
- Strengthen Weave’s brand positioning across SMB and large-group healthcare verticals (medical, dental, optometry, veterinary), ensuring differentiated and compelling market presence.
- Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.
- Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.
- Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.
- Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination.
- Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.
- Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.
- Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.
- Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.

## What You Will Need
- 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.
- Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
- Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
- Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
- Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.
- Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.
- Experience presenting to and engaging with Boards of Directors.
- Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.
- Track record of building and developing high-performing marketing leadership teams.
- Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

## What Will Make Us Love You
- Think like a business leader first, aligning marketing strategy directly to revenue, profitability, and long-term enterprise value.
- Scale growth with financial discipline and measurable return on investment.
- Comfortable committing to pipeline and revenue outcomes alongside Sales.
- Strengthen what’s working while evolving what needs to change.
- Verticalize go-to-market strategy without diluting brand clarity.
- Build operating rigor into the marketing engine — clear metrics, accountability, and repeatability.
- Credible in the Boardroom and compelling with frontline teams.
- Develop strong leaders and elevate the performance bar.
- Bring calm, clarity, and decisiveness in moments of scale and complexity.

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