# Product Manager, Acquisition

**Company:** [Figma](https://hotfix.jobs/companies/figma)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Management
**Salary:** $169k – $303k/yr
**Experience:** 5+ years
**Skills:** Product Management, growth initiatives, user acquisition, Experimentation, data-driven decision making, Cross-Functional Collaboration, metrics analysis, ai product development, search optimization, edu strategy
**Posted:** 2026-07-22

> Product Manager responsible for accelerating Figma's user acquisition and top-of-funnel growth. Own logged-out experiences, sign-up flows, search visibility, experimentation with marketing, and EDU strategy to convert new users, especially for AI products. Requires 5+ years PM experience and strong growth track record.

## Job Description

## What you'll do at Figma

- Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
- Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
- Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
- Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
- Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

## Requirements

- 5+ years of product management experience
- Experience leading major product or growth initiatives across user-facing products
- Demonstrated ability to connect team-level work to broader business and user value through metrics
- Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
- Deep user empathy, with the ability to navigate and understand complex product spaces

## Nice-to-haves

- Demonstrated understanding of AI-powered product development trends and their implications for our industry
- Track record of delivering impact through data-driven experimentation and strategic bets

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