# Product Marketing Manager, Engagement & Enablement

**Company:** [Oneleet](https://hotfix.jobs/companies/oneleet)
**Location:** Remote
**Role:** Sales Enablement
**Salary:** $100k – $150k/yr
**Experience:** 3+ years
**Skills:** Battlecards, Competitive Analysis, White Papers, Sales Collateral, Roi Frameworks, Messaging Frameworks, Persona Development, HubSpot, Figma, Customer Interviews
**Posted:** 2026-05-14

> Owns creation of sales enablement collateral, battlecards, white papers, and competitive positioning to support sales deals and product launches. Translates technical capabilities into compelling narratives for CTOs, CISOs, and compliance leads in B2B SaaS cybersecurity. Requires 3-6+ years product marketing experience.

## Job Description

## Responsibilities

### Sales Enablement & Deal Support
- Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks
- Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives
- Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives
- Partner with Sales to identify recurring objections and gaps in the current collateral library

### Thought Leadership & Long-Form Content
- Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution
- Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches
- Develop point-of-view content that positions Oneleet as the category-defining platform
- Work with subject matter experts on the engineering and security team to extract insights

### Competitive Intelligence & Positioning
- Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns
- Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives)
- Translate competitive insights into crisp, confident messaging

### Product Launches & Messaging
- Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities
- Ensure that product updates are translated into customer-facing language that emphasizes outcomes
- Maintain a living messaging architecture- personas, value propositions, use case narratives

### Customer & Market Insights
- Conduct regular customer interviews and win/loss analyses
- Feed insights back into messaging, collateral, and the product roadmap
- Develop a deep understanding of the mid-market buyer

## Requirements
- 3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content
- Exceptional writing ability
- Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks
- Strong research instincts- ability to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative
- Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines
- Comfortable owning projects end-to-end with minimal oversight
- Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories
- Experience marketing to mid-market buyers (100-2,000 employees)
- Ability to develop and maintain a coherent competitive positioning strategy
- Familiarity with persona development, messaging frameworks, and the mechanics of category creation

## Nice-to-Haves
- Experience in cybersecurity, compliance, GRC, or adjacent technical categories
- Experience building a product marketing function from the ground up at an early-stage startup
- Familiarity with tools like Figma for light layout and design work on collateral
- Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking
- Background in sales engineering or solutions consulting
- Ability to build and deliver presentations in person to senior stakeholders

## Similar roles

- [Sales Training & Enablement Manager](https://hotfix.jobs/jobs/4dee4442-f1f0-4f7c-b7f1-12578abbdb01) - Voltus - Remote - $100k – $135k/yr
- [Manager, Mid-Market Film & TV Sales](https://hotfix.jobs/jobs/a564f874-a180-4eb2-bb8d-f992682bdc81) - Wrapbook - Remote - $93k – $144k/yr
- [Risk & Insurance Enablement Manager](https://hotfix.jobs/jobs/e852534b-5e5c-40c3-a403-82c7a8f65e5e) - Justworks - New York, NY - $109k – $136k/yr
- [Proposal Manager](https://hotfix.jobs/jobs/6794f5d0-08b1-43a5-bd51-8d6340198034) - Okta - Remote - $90k – $137k/yr
- [Enablement Engineer](https://hotfix.jobs/jobs/2b2d13ee-8f1b-4bdd-b375-a4287e7afbdd) - Lumafield - San Francisco, CA - $110k – $135k/yr

**Apply:** https://hotfix.jobs/jobs/f701b177-1a99-4e77-9f7e-a5054a3c1847
**Canonical:** https://hotfix.jobs/jobs/f701b177-1a99-4e77-9f7e-a5054a3c1847