# Growth Marketing Manager, ABM

**Company:** [Teleskope](https://hotfix.jobs/companies/teleskope)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $110k – $150k/yr
**Experience:** 3+ years
**Skills:** HubSpot, Salesforce, Linkedin Ads, Google Ads, 6Sense, Demandbase, Clay, ZoomInfo, Marketo, Outreach
**Posted:** 2026-06-02

> Own and scale ABM and demand gen programs end-to-end for a B2B SaaS company. Build multi-channel campaigns, manage CRM and marketing systems, and drive pipeline growth with data-driven reporting.

## Job Description

## What You’ll Do

### ABM Leadership & Execution
- Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for tier 1 and strategic accounts
- Partner with Sales to define account tiering and segmentation, prioritization models, buying group and persona mapping, and engagement frameworks
- Build multi-touch, multi-channel ABM programs aligned to buyer journeys, including personalized content, digital ads, outreach sequences, and event strategies
- Develop segment and account intelligence to inform personalization of marketing messaging and sales motions
- Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities
- Orchestrate coordinated account engagement across Marketing and Sales via daily execution, weekly planning, and monthly reporting and optimization

### Campaign Execution, Orchestration & Optimization
- Lead multi-channel digital strategy and execution
- Own full‑funnel digital campaign execution across email, paid media, retargeting, owned social, third‑party programs, webinars, events, and landing pages
- Personally build and launch campaigns, creating and repurposing assets, landing pages, workflows, and engagement journeys directly in HubSpot and supporting tools
- Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights
- Partner with Growth and Community to drive targeted campaigns (email + paid) to increase dinner and event attendance
- Build and execute event-based nurture journeys
- Design and operationalize a “no lead left behind” lifecycle program to ensure every contact is intelligently nurtured, scored, and activated
- Build and scale email into a core growth channel, including newsletters and product updates, lead acquisition and nurture sequences, campaign-driven and behavioral lifecycle programs, and webinar promotion

### CRM & Marketing Systems Ownership
- Ensure the CRM is a clean, reliable source of truth for the business
- Partner closely with RevOps to improve systems, workflows, and data integrity
- Continuously monitor intent signals, engagement data, and behavioral patterns to refine and optimize lead and account scoring mechanisms

### Data, Reporting & Attribution
- Build and maintain robust reporting frameworks across campaigns, channels, and funnel stages
- Analyze performance and translate data into actionable insights (e.g., messaging, targeting, budget allocation)
- Partner with Finance to understand and optimize CAC, ROI, and channel efficiency
- Drive a culture of experimentation and measurable impact across all marketing efforts

## About You
- 3–6 years of experience in demand gen, ABM, or growth marketing roles at a B2B SaaS company
- AI-fluent across your workflow — you use ChatGPT, Claude, and the like to research accounts, surface signals, draft campaigns, and ship faster
- Deep, hands-on (not managing an agency) experience with modern GTM tools:
  - CRM: HubSpot, Salesforce
  - Ads & ABM: LinkedIn Ads, Facebook Ads, Google Ads, 6Sense, Demandbase, Influ2
  - Data & prospecting: Clay, ZoomInfo
  - Email: HubSpot, Marketo
  - Outbound tools: Lemlist, Outreach, Amplemarket, Hey Reach
  - Design & web: Canva, Figma, Webflow
  - Sales intelligence: Gong, Sybill (or similar)
- Must be based in NYC (3 days/week in our FiDi office)

## What you'll get
- The opportunity to build and own a high-impact ABM and demand gen engine from an early stage
- Direct exposure to leadership and the ability to shape Teleskope’s growth trajectory
- Fast career growth in one of the most exciting markets (AI + data security)
- A beautiful office in NYC’s Financial District, with breakfast and snacks provided daily, and weekly catered lunch
- Flexible vacation and work-from-home days
- Competitive salary and meaningful equity
- Health, vision, dental, 401k and more benefits, heavily subsidized by Teleskope

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