# Startups Marketing Lead

**Company:** [Sentry](https://hotfix.jobs/companies/sentry)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $130k – $180k/yr
**Experience:** 4+ years
**Skills:** Growth Marketing, Partnerships, B2B SaaS, Developer Tools, Community Building, Content Marketing, Pipeline Management, Program Development, Vc/Accelerator Relations, Startup Ecosystem
**Posted:** 2026-05-27

> Own Sentry's startup marketing program end-to-end: building partnerships with accelerators/VCs, driving acquisition from free to paid, representing Sentry at founder events, and shaping credits/onboarding for early-stage companies.

## Job Description

## Responsibilities
- Build and scale startup partnerships with accelerators, incubators, VC platforms, and startup deal aggregators
- Make Sentry's credits program a standard inclusion in startup perks stacks
- Own the startup acquisition funnel from free plan → credits program → paid customers → expansion
- Instrument pipeline tracking and identify where acquisition leaks occur
- Represent Sentry at demo days, founder events, and SF tech week
- Build genuine relationships with founders and early engineers in the startup ecosystem
- Create content and campaigns tailored to startup audiences (founders and early engineers)
- Shape the startup program: evolve credits structure, trial experience, and onboarding for early-stage teams
- Advocate for startup needs in product and packaging decisions
- Define KPIs connecting startup program activity to revenue outcomes

## Requirements
- 4–7 years in marketing, growth, or partnerships with significant time working with or inside early-stage startups
- Experience building programs from scratch (not just inheriting and optimizing)
- Track record working across growth, brand, community, and partnerships
- Familiarity with developer tools or B2B SaaS ecosystem
- Experience managing partner relationships (accelerators, VCs, deal platforms) with measurable results

## Nice-to-Haves
- Background from operations, policy, legal, or engineering that provides a unique perspective on marketing work

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**Apply:** https://hotfix.jobs/jobs/f6b7c59e-fc16-43d6-8d2c-c2947c362544
**Canonical:** https://hotfix.jobs/jobs/f6b7c59e-fc16-43d6-8d2c-c2947c362544