# Social Media Manager

**Company:** [Descript](https://hotfix.jobs/companies/descript)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Salary:** $110k – $140k/yr
**Experience:** 3+ years
**Skills:** social media management, Content Strategy, social listening, employee advocacy, executive thought leadership, content repurposing, short-form video production, LinkedIn, twitter, instagram, TikTok, youtube shorts, Data Analysis
**Posted:** 2026-07-22

> Social Media Manager responsible for owning Descript's presence across major platforms, building employee advocacy and executive thought leadership programs, developing content strategy, and driving engagement and growth. Requires 3-5 years social media experience, strong writing, systems-building, and data-driven optimization skills.

## Job Description

## What You'll Do

### Social Strategy & Execution
- Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
- Develop channel-specific strategy that plays to each platform's strengths and audience
- Build a content calendar, publishing cadence, and engagement framework

### Content Repurposing & Atomization
- Build a system to transform one piece of content into multiple platform-native formats
- Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
- Produce or direct the production of short-form social content

### Community & Engagement
- Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
- Build a social listening system that surfaces opportunities for brand participation
- Develop and maintain a response framework and community management guidelines

### Employee Advocacy
- Build a program that makes it easy for employees to amplify company content and create their own—with Descript as the tool, turning posts into living product demos
- Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation

### Executive Social Brand Building
- Own execution of Descript's executive social program—managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning

## What You Bring

### Minimum Qualifications
- 3–5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
- Deep familiarity with the current social media and new media landscape
- Proven ability to build social systems and programs, not just manage a content calendar
- Strong writer; can produce platform-native content across tones and formats
- Data-informed approach to optimization and growth

### Preferred Qualifications
- Experience building or running an employee advocacy program
- Experience supporting exec communications or thought leadership
- Background in content repurposing or multimedia content production
- Familiarity with Descript or similar creative and video tools

## Success In This Role
Within your first 12 months, you will:
- Deliver a documented social strategy with channel prioritization and measurement framework
- Launch Descript's employee advocacy program, including training curriculum and enabling tooling
- Establish executive thought leadership support for at least 3 Descript leaders
- Show measurable audience growth and engagement improvement across owned channels

The base salary range for this role is $110k - 140k/year.

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