# Director, Regional Marketing - Mid Market

**Company:** [Huntress](https://hotfix.jobs/companies/huntress)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $200k – $215k/yr
**Experience:** 10+ years
**Skills:** Demand Generation, Account-Based Marketing, Field Marketing, Event Management, Abm Campaigns, Go-to-Market Strategy, Pipeline Generation, Budget Management, ROI Analysis, Team Leadership
**Posted:** 2026-06-17

> Own NA mid-market marketing engine, leading demand generation, ABM campaigns, regional events, and a team of marketers to drive pipeline and revenue. Requires 10+ years in demand gen/ABM/field marketing with ~40% travel.

## Job Description

## Responsibilities

### Regional Demand Generation Strategy
- Build and own NA mid-market marketing targets, integrated field programs, and global expansion initiatives across emerging markets and channels to support AOP and revenue goals.
- Lead mid-market expansion initiatives, including developing go-to-market strategies across emerging markets, distribution and resellers. Scale programs and teams to support global growth objectives.
- Partner with sales and marketing to launch high-impact ABM campaigns that engage key accounts, build brand visibility, and generate high-value pipeline.
- Identify regional trends and whitespace to guide the team’s channel strategy across paid media, email, and content syndication.
- Manage the regional budget, forecasts, and ROI; translate dashboard data into clear performance narratives and pipeline risk mitigation plans for leadership.
- Ensure mid-market demand generation messaging aligns with Product Marketing, Brand, and Creative priorities across the funnel.

### Regional Strategic Events Planning & Execution
- Set the strategy, priorities, and success metrics for regional events, ensuring experiences drive meaningful engagement and measurable business impact.
- Partner with sales leadership and Marketing Ops to identify strategic cities, verticals, and accounts for field activations.
- Act as a brand ambassador to build strong stakeholder relationships while collaborating with Ops to optimize lead quality, conversion efficiency, and ROI.

### Team Management and Leadership
- Lead, mentor, and foster a high-performing culture for a team of regional marketing professionals through clear goal-setting and professional development.
- Establish KPIs, analyze campaign results, and continuously optimize strategies to improve marketing outcomes.

### Cross-Functional Collaboration
- Serve as the senior marketing stakeholder for NA mid-market, collaborating with sales, channel, and global marketing executives.
- Partner with Sales, Product Marketing, Content, and Global Campaigns teams to customize strategies based on territory needs and broader corporate goals.

## Requirements
- 10+ years of marketing experience in demand generation, ABM, field marketing, or event management, preferably within cybersecurity/SaaS.
- Proven leadership skills with experience managing, motivating, and collaborating with high-performing, cross-functional teams.
- North American mid-market expertise, including deep knowledge of regional marketing best practices and cultural nuances.
- Track record of driving pipeline and revenue through multi-channel demand generation campaigns and high-impact regional events/roadshows.
- Strategic and analytical mindset to align marketing initiatives with business goals and rigorously measure campaign ROI.
- Strong operational skills, including experience managing program-level budgets and thriving in fast-paced, dynamic environments.
- Ability to travel ~40% of the time to support regional initiatives and events.

## Compensation & Benefits
- Compensation Range: $200,000 to $215,000 base, plus bonus, and equity
- 100% remote work environment
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth

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