# Lead Product Marketing Manager

**Company:** [Liftoff](https://hotfix.jobs/companies/liftoff)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $132k – $165k/yr
**Experience:** 10+ years
**Skills:** Product Marketing, Ad Tech, Programmatic Advertising, Dsp, Sales Enablement, Go-to-Market Strategy, Messaging & Positioning, Copywriting, HubSpot, WordPress
**Posted:** 2026-06-05

> Lead product positioning, messaging, and GTM execution for an AI-powered mobile ad tech platform. Own sales enablement and cross-functional campaigns with 10+ years of ad tech product marketing experience.

## Job Description

## Responsibilities
- Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
- Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
- Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
- Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
- Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
- Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
- Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
- Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
- Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement
- Apply an analytical and data-first approach to product marketing activities

## Requirements
- 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
- A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
- Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
- Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
- Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed
- Comfortable using AI tools as a real part of daily workflow, not as a novelty
- Experience with WordPress and Hubspot, or similar tools

## Nice-to-Haves / Benefits
- Competitive salary, health benefits, and other perks
- Equity included in full compensation package
- Remote-first company with US hubs in Redwood City, Los Angeles, and New York City
- Opportunities for in-person team gatherings at least once per quarter

## Similar roles

- [Senior Partner Marketing Manager](https://hotfix.jobs/jobs/543fc2a2-b51c-4083-9517-3665751e596c) - Brex - Seattle, WA - $131k – $164k/yr
- [Senior Partner Marketing Manager](https://hotfix.jobs/jobs/c7ef76ba-7919-49d3-84b0-2c83bf0fd234) - Brex - San Francisco, CA - $131k – $164k/yr
- [Senior Field Marketing Manager, Northeast](https://hotfix.jobs/jobs/f92cdba8-0927-49fd-b447-f4fe685fcfb3) - Justworks - New York, NY - $131k – $169k/yr
- [Senior Field Marketing Manager, Partners](https://hotfix.jobs/jobs/403c7bc9-44b9-4d2f-9075-0b2a404f758d) - Justworks - New York, NY - $131k – $169k/yr
- [Sr. Partner Marketing Manager - Consulting & System Integrators](https://hotfix.jobs/jobs/70170012-732a-4146-8b02-a4a2601e37f3) - Databricks - Remote - $131k – $225k/yr

**Apply:** https://hotfix.jobs/jobs/f6254fa3-33ac-4c27-a4f5-b3de93fded0d
**Canonical:** https://hotfix.jobs/jobs/f6254fa3-33ac-4c27-a4f5-b3de93fded0d