# Demand Generation

**Company:** [Freed](https://hotfix.jobs/companies/freed)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 10+ years
**Skills:** Demand Generation, Growth Marketing, Performance Marketing, HubSpot, Google Analytics, Paid Media Platforms, BI Tools, Experimentation, A/B Testing, AI Tools
**Posted:** 2026-06-12

> Founding Demand Generation leader to discover and validate new growth channels through rapid experimentation, hypothesis testing, and scalable frameworks. Requires 10+ years in demand/growth marketing and startup experience.

## Job Description

## How You'll Have Impact
- Own the end-to-end experimentation lifecycle: ideation, hypothesis formation, test design, execution, measurement, and reporting.
- Build and maintain a structured learning agenda that tracks what we’ve tested, what we’ve learned, and what’s next.
- Identify and evaluate potential new demand generation channels (e.g., paid media, partnerships, community, events, content syndication, direct mail, product-led motions) that could unlock incremental growth beyond our current engines.
- Design and run rapid experiments to validate or invalidate channel hypotheses before Freed commits more significant resources, budget and people.
- Collaborate closely with internal marketing, sales, product, and engineering teams to align experiments with broader go-to-market strategy.
- Manage relationships with agency partners and external vendors, directing their efforts toward high-priority experiments.
- Build clear, actionable reporting that translates experiment results into investment recommendations.
- Develop frameworks and processes for continuous experimentation that can be repeated and scaled as the team grows.
- Stay on top of emerging channels, tools, and tactics in the B2B and healthcare marketing landscape.
- Leverage AI tools and automation to accelerate every stage of your work—from research and audience segmentation to creative generation, campaign analysis, and reporting.

## What You’ll Bring
- 10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels.
- Demonstrated experience in AI-native work to design and running structured experimentation programs.
- Startup experience, ideally in a role where you had to figure things out from scratch rather than optimize existing motions.
- Strong analytical chops—you can design experiments with statistical rigor, interpret results honestly, and make clear recommendations backed by data.
- Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools). Hands-on, not just strategic.
- A bias toward action and speed.
- Excellent communication skills—you can distill complex experiment results into clear narratives for leadership and cross-functional partners.
- A passion for healthcare & technology and a desire to make a positive impact on the industry.

## Benefits
- Competitive salary and equity in a high-growth company.
- Medical, dental, and vision benefits for US-based employees.
- Unlimited PTO.
- Company-sponsored annual retreats.

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**Canonical:** https://hotfix.jobs/jobs/f61b6eb9-3a94-4274-a2e7-7600f52ae2f8