# Growth Media Marketing Manager, Paid Search

**Company:** [Instacart](https://hotfix.jobs/companies/instacart)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** CA$101k – CA$107k/yr
**Experience:** 3+ years
**Skills:** Google Ads, Microsoft Ads, Paid Search, Sem, Excel, Google Sheets, A/B Testing, Attribution, Incrementality Testing, CPA, Roas, Roi, Ltv, Cac
**Posted:** 2026-09-03

> Manages and optimizes large-scale paid search programs across Google Ads and Microsoft Ads, overseeing budgets, campaign structures, performance analysis, and experimentation. Requires 3+ years of hands-on paid search experience, strong analytical skills, and a bachelor’s degree or equivalent experience.

## Job Description

## Responsibilities
- Manage paid search campaigns across Google Ads and Microsoft Ads, ensuring accurate and consistent execution across multiple accounts.
- Pace and manage multi-million-dollar monthly budgets while maintaining spend alignment and campaign efficiency.
- Optimize and maintain campaign structures, including keywords, bid strategies, ad copy, landing pages, and audience targeting.
- Track, analyze, and present campaign performance; proactively identify and resolve campaign health issues.
- Support A/B tests and marketing experiments with Data Science, Analytics, and Product teams.
- Maintain detailed records of campaign changes, budget pacing, and performance trends.

## Requirements
- 3+ years of hands-on experience managing paid search campaigns in Google Ads and Microsoft Ads.
- Experience managing large paid search budgets; exposure to programs involving $5M+ in monthly spend is preferred.
- Strong analytical skills and experience optimizing CPA, ROAS, ROI, LTV, and CAC.
- Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
- High attention to detail and ability to consistently follow operational processes and SOPs across complex, multi-account campaign structures.
- Strong written and verbal communication skills, including presenting performance insights to internal stakeholders.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.

## Nice-to-haves
- Experience in a structured, process-driven in-house marketing team or agency managing enterprise-scale SEM programs.
- Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
- Experience collaborating with Analytics or Data Science teams on A/B experiments.

## Compensation
- Base salary: CA$101,000–CA$106,500 annually.
- Eligible for a new-hire equity grant and annual refresh grants.

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