# Product Marketing Manager

**Company:** [Plenful](https://hotfix.jobs/companies/plenful)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Experience:** 4+ years
**Skills:** HubSpot, Webflow, Claude, Sales Enablement, Go-to-Market Strategy, Product Messaging, Content Marketing, Case Studies, Whitepapers, Webinars
**Posted:** 2026-05-13

> Owns product messaging, positioning, and content creation for Plenful's 340B suite, driving sales enablement, customer marketing, and product launches. Partners with GTM teams; requires 4-6 years B2B product marketing experience, preferably in healthtech.

## Job Description

## What You'll Do

- Own product messaging and positioning for Plenful's 340B suite, ensuring Sales, CS, and BDRs always have accurate, resonant messaging tailored to pharmacy directors, compliance officers, and health system operations leaders.
- Lead the development of 340B-focused content across the full buyer journey: sales decks, battlecards, 1-pagers, case studies, blog posts, whitepapers, and objection-handling guides.
- Drive sales enablement for the 340B solution: developing training materials, hosting regular sales trainings, and maintaining a current, accessible library of GTM assets.
- Own customer marketing for 340B: sourcing proof points from CS, developing case studies, and producing expansion-focused content that deepens product adoption and supports retention.
- Support partner marketing efforts alongside the Head of Marketing: contributing co-branded content, partner-facing collateral, and joint GTM materials that bring our strategic 340B partnerships to market effectively.
- Support product launch communications for 340B feature releases: from internal rollouts and sales training to external-facing content and customer comms.
- Partner with BDRs and the ABM Manager on persona-specific messaging and outreach sequences targeting 340B buyers.
- Co-own 340B-themed webinar content and narratives with the Head of Marketing, helping craft compelling programming that drives awareness and pipeline.

## Who You Are

- 4-6 years of experience in B2B marketing, with a focus on product marketing and/or content marketing. Healthtech or pharmacy experience is strongly preferred; familiarity with 340B compliance, pharmacy revenue cycle, or adjacent regulated workflows is a significant plus.
- Proven ability to write high-impact product content with a strong instinct for clarity, voice, and buyer empathy.
- Proficiency in **Claude**, can speak to proven AI projects that have amplified PMM work, harnessed sales/market insights, and created value for the broader org.
- Experience supporting a sales-led growth motion and partnering closely with GTM teams on training, enablement, and storytelling.
- Strong learning agility: you pick up new industries, buyer personas, and technical concepts quickly and can translate them into messaging that resonates.
- A self-starter who thrives in fast-moving environments and knows how to prioritize, execute, and ship quality work on deadline, with limited oversight.
- Familiarity with tools like **HubSpot** and CMS platforms preferred (Plenful.com is built on **Webflow**).

## Plenful Perks

- Great benefits include unlimited PTO, health insurance, meal stipend, health & wellness stipend, team offsites, 401K matching, and stock options.

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