# Product Marketing Director

**Company:** [Together AI](https://hotfix.jobs/companies/together-ai)
**Location:** San Francisco, CA
**Role:** Product Marketing
**Salary:** $250k – $295k/yr
**Experience:** 10+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Product Launches, Sales Enablement, Messaging, Buyer Personas, Competitive Analysis, Okrs, Analytical Skills, Cross-Functional Collaboration
**Posted:** 2026-02-03

> Leads product marketing function to develop messaging, execute GTM strategies, and drive product adoption in AI cloud platform. Requires 10+ years PMM experience, 5+ years leadership, and enterprise software background.

## Job Description

## Responsibilities

- Build and maintain detailed buyer personas and ideal customer profiles to guide segmentation, messaging, and campaign strategies.
- Develop compelling product positioning and messaging that clearly differentiate us in a competitive landscape.
- Partner closely with Product Management to influence roadmap priorities based on market insights, customer feedback, and competitive analysis.
- Own the go-to-market strategy for new product launches and major updates, managing the cross-functional coordination needed for success.
- Lead creation of sales enablement tools—pitch decks, battlecards, and case studies—to empower sales and customer success teams.
- Drive consistent storytelling across all customer touchpoints—website, campaigns, and events.
- Partner with PR, demand generation, field marketing, and web teams to ensure alignment between GTM campaigns and core value propositions.
- Manage, coach and scale a bar-raising team of product marketers.
- Set up, measure and report on key OKRs for the PMM function.

## Requirements

- 10+ years of PMM experience in enterprise software, preferably in AI, AI natives, Digital Natives or Cloud.
- 5+ years as a team leader in the PMM function.
- Proven success leading and scaling high-performing product marketing teams in fast-paced growth environments.
- Strong ability to translate complex technical features into business-oriented messaging for diverse audiences.
- Demonstrated experience building GTM strategies, launching new products, and achieving measurable awareness, adoption or pipeline growth.
- Comfortable operating cross-functionally with Sales, Product, and Engineering to align market strategy with execution.
- Exceptional analytical skills with a data-driven approach to decision-making and reporting.
- Bachelor’s degree in engineering and MBA preferred.

## Compensation

US base salary range: $250-295k + equity + benefits. Hybrid role based in the Bay Area.

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