# Content Lead

**Company:** [Hilbert](https://hotfix.jobs/companies/hilbert)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Experience:** 5+ years
**Skills:** Content Strategy, Thought Leadership, Video Production, Sales Enablement, Linkedin Marketing, Case Studies, B2C Growth Mechanics, Cohort Economics, Ltv Modeling, Channel Attribution, SEO, Editorial Strategy, Pitch Decks, Competitive Positioning
**Posted:** 2026-05-05

> Builds and runs content engine including editorial strategy, video programming, sales enablement, and thought leadership for B2C growth intelligence platform. Requires 5+ years B2B tech content experience, video production ownership, and B2C growth fluency.

## Job Description

## Core Responsibilities

### Brand, Thought Leadership & Organic Presence
- Own Hilbert’s editorial voice and brand positioning across all channels. Ensure that everything published under the Hilbert name reflects a clear, earned, and consistent point of view on B2C growth intelligence.
- Write and publish original long-form content: essays, frameworks, and category-defining pieces that position Hilbert as the authoritative voice for operators who take B2C growth seriously.
- Drive Hilbert’s organic content strategy: identify the topics, formats, and channels where the audience is paying attention, and build a presence that compounds.
- Own the LinkedIn presence for both the company page and founder voices — content strategy, publishing cadence, and amplification logic.

### Video & Media Programming
- Own end-to-end production of Hilbert Space, our videocast series featuring growth leaders. Handle guest pipeline, pre-production research, editorial direction, distribution, and clip strategy.
- Build and execute an education video strategy for Hilbert: explainer content on B2C growth mechanics, product walkthroughs, use case breakdowns, and concepts like cohort economics, LTV modeling, channel attribution, and agentic growth infrastructure.

### Sales Enablement & Customer Evidence
- Produce the content the sales team needs to close: one-pagers, pitch narratives, competitive positioning documents, objection-handling resources, and tailored collateral for specific verticals or account types.
- Build Hilbert’s customer story library: case studies, outcome-driven proof points, and reference materials that translate what Hilbert has done for customers into language that resonates with new prospects.

## Who Thrives In This Role
- 5+ years of content and marketing experience at a B2B technology company, with at least part of that time spent in a founding or near-founding content capacity — building from scratch, owning outcomes, not inheriting infrastructure.
- Produced content across the full B2B stack: thought leadership and brand, SEO and organic, sales enablement, video, customer evidence, and website copy.
- Understand B2C growth mechanics: cohort economics, paid acquisition against LTV, retention curves, channel mix, agentic decision-making.
- Owned a video or media program end-to-end.
- Think in systems: content architecture, flywheels at scale.
- Sharp editor who raises quality floor.
- Worked closely with sales and GTM teams.
- Comfortable in fast-moving, small team environment.

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