# Senior Manager, Enterprise Marketing

**Company:** [SimplePractice](https://hotfix.jobs/companies/simplepractice)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $135k – $169k/yr
**Experience:** 7+ years
**Skills:** B2B Marketing, Enterprise Marketing, Go-to-Market Strategy, Campaign Management, Event Marketing, Thought Leadership, Content Marketing, Strategic Storytelling, Cross-Functional Collaboration, Marketing Program Execution
**Posted:** 2026-05-06

> Leads channel marketing for enterprise segment, translating product strategy into high-impact campaigns, events, and experiences targeting payers and health plans. Builds programs from scratch in ambiguous environment, requiring 7+ years B2B enterprise marketing experience.

## Job Description

## Responsibilities

- Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
- Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems
- Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
- Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
- Design and execute high-impact marketing programs that engage and influence enterprise buyers
- Bring enterprise strategy to life through events, campaigns, and targeted experiences
- Ensure all programs are cohesive, high-quality, and aligned to core messaging
- Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
- Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
- Ensure messaging is applied consistently and effectively across all enterprise touchpoints
- Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
- Identify where we should show up and why, balancing visibility, access, and ROI
- Develop compelling event narratives and materials that resonate with senior buyers
- Partner with the web team to stand up enterprise-focused landing pages
- Own messaging and structure to ensure clarity and relevance for enterprise audiences
- Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
- Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
- Advocate for enterprise needs while working collaboratively to get work done

## Desired Skills & Experience

- 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
- Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line)
- Proven ability to independently build and execute marketing programs in ambiguous environments
- Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
- Exceptional writing and storytelling skills, especially for executive audiences
- Experience partnering closely with sales, partnerships, or business development teams
- Ability to influence without authority and navigate cross-functional organizations with constrained resources

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