# Senior Marketing Strategist, Paid & New Demand Channels

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $266k – $295k/yr
**Experience:** 10+ years
**Skills:** B2B Performance Marketing, Paid Search, Paid Social, Content Syndication, Demand Media Partnerships, Audience Strategy, Conversion Tracking, Vendor Management, Budget Optimization, Experimentation, Attribution, Funnel Analysis
**Posted:** 2026-07-24

> Lead paid and emerging demand-channel strategy for OpenAI's B2B business. Own audience, channel, offer, partner, and measurement strategy to drive qualified pipeline from paid search, social, syndication, and new channels while partnering with Performance Marketing on execution.

## Job Description

## Responsibilities
- Own the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels.
- Translate pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap.
- Partner closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements.
- Build the strategy and partner portfolio for content syndication and third-party demand media, including partner selection, audience and content fit, lead-validation standards, commercial terms, follow-up paths, and pipeline measurement.
- Design full-funnel tests with Performance Marketing, RevOps, and Analytics that connect media exposure and engagement to qualified leads, meetings, opportunities, pipeline, and revenue.
- Own B2B channel-mix and budget recommendations in partnership with Finance, Performance Marketing, and Marketing leadership, using downstream performance to determine where investment should shift.
- Identify and validate new demand channels through structured pilots with clear hypotheses, guardrails, success thresholds, and scale-or-stop decisions.
- Develop clear performance narratives and recommendations for leaders and cross-functional partners.

## Requirements
- 10+ years of experience across B2B performance marketing, paid acquisition, demand generation, or growth, ideally supporting enterprise and multi-segment audiences.
- Deep expertise in B2B audience strategy, paid search, and paid social, with practical experience across content syndication, third-party demand media partnerships, audience platforms, conversion tracking, and vendor management.
- Track record of managing meaningful budgets and improving qualified pipeline, ROI, CAC efficiency, conversion, or revenue outcomes.
- Strong quantitative judgment across forecasting, experimentation, incrementality, attribution, funnel analysis, and budget optimization.
- Ability to set B2B strategy and provide clear execution direction while partnering effectively with a Performance Marketing team that owns channel activation, optimization, and day-to-day media operations.
- Excellent communication and influence across Finance, Sales, RevOps, Analytics, Creative, Product Marketing, Web, and executive stakeholders.
- Comfort operating in ambiguity, learning quickly, and making disciplined decisions when data is incomplete.
- Genuine curiosity about emerging AI-native marketing workflows and a commitment to responsible experimentation and rigorous quality control.

## Nice-to-Haves
- Experience with AI-native marketing workflows.

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